B2B Embedded Partnerships Marketing Manager - Dubai

Sokin; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Sokin, a next-generation B2B financial services provider, seeks a Marketing Manager, Embedded Partnerships to own the GCC marketing motion. You will turn commercial priorities into high-impact activity that educates the market, strengthens partner relationships, and supports complex sales conversations.

The role combines strategic planning with hands-on execution across category education, thought leadership, content and use cases, co-marketing with partners, sales enablement, and activation.

Qualifications

• 5+ years of B2B marketing in fintech, payments, financial services, SaaS, or related tech environment.
• Direct experience in embedded finance, payments infrastructure, platform partnerships, or API-based businesses preferred.
• Strong understanding of long, complex B2B sales cycles with multiple stakeholders.
• Proven experience developing category education, thought leadership, content, and use cases that make complex tech commercially clear.
• Experience creating sales enablement and marketing materials supporting opportunity development.
• Strong experience partnering with Partnerships or commercial teams on account strategy, relationship building, and GTM activity.
• Entrepreneurial and commercially minded with hands-on execution in a fast-paced, high-growth environment.
• Strong stakeholder, project management, and communication skills across Partnerships, Marketing, Product, clients, agencies, and external partners.

Responsibilities

• Own the GCC partnerships marketing programme, focusing on market education, category development, partner engagement, and pipeline contribution.
• Develop marketing programmes that support longer and more complex sales cycles, translating embedded finance into clear value and use cases.
• Create compelling thought leadership, content, use cases, and sales enablement materials for education and opportunity progression.
• Partner with the Partnerships team on account strategy, opportunity development, relationship building, and pipeline progression.
• Maximise value of strategic memberships and industry associations through thought leadership, content, events, relationship building, and activations.
• Own relationship-led activations, including curated client events, sponsorships, executive hosting, and other targeted opportunities.
• Collaborate with central Marketing teams across brand, content, digital, product marketing, and communications for locally relevant activity aligned with global strategy.
• Measure marketing effectiveness and pipeline contribution using performance insights to build a scalable GCC playbook.

Skills

B2B marketing

Embedded finance

Partnership marketing

Stakeholder management

Content marketing

Sales enablement

Campaign strategy

Multi-stakeholder marketing

Job description

Marketing Manager, Embedded Partnerships

Role

As Marketing Manager, Partnerships at Sokin, you will own the marketing motion supporting our Embedded Partnerships business across the GCC.

Working closely with the Partnerships team, and our central Marketing teams, you will be responsible for turning commercial priorities into high impact marketing activity that builds market education and category understanding, strengthens partner relationships, supports complex sales conversations, and contributes to qualified pipeline.

This is a strategic and hands on role, combining ownership of the partnerships marketing approach with direct execution across category education, thought leadership, content and use cases, partner and client co marketing, sales enablement, and relationship led activations. You will shape plans and priorities, while also taking ownership from planning through execution and measurement, managing agencies, vendors, budgets, and multiple internal stakeholders along the way.

A key part of the role will be helping clients and partners understand the value of embedded finance, payments infrastructure, and platform based solutions, translating complex capabilities into clear commercial value and relevant use cases.

You will also play an important role in building the partnerships marketing playbook for the GCC, adapting proven approaches from more mature embedded finance markets to the needs of clients and partners across the region.

About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and receive global payments with greater speed, lower cost, and total transparency. Our mission is simple: we’re simplifying global business - so businesses thrive wherever they choose to grow.

We deliver services across:

• Global payments and receivables
• Foreign Exchange (FX)
• Treasury management
• Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America. Backed by a strong global infrastructure and industry-leading partners, we are redefining how businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our community is growing rapidly. As we continue to expand, we’re building a team of exceptional people who share our ambition to transform the future of global payments.

Key Responsibilities

• Own the GCC partnerships marketing programme, with a strong focus on market education, category development, partner engagement, and pipeline contribution.
• Develop marketing programmes that support longer and more complex sales cycles, translating embedded finance and payments infrastructure into clear commercial value and relevant use cases.
• Create compelling thought leadership, content, use cases, and sales enablement materials that support education, commercial conversations, and opportunity progression.
• Partner closely with the Partnerships team on account strategy, opportunity development, relationship building, and pipeline progression.
• Maximise the value of strategic memberships and industry associations through thought leadership, content, events, relationship building, and commercial activation.
• Own relationship led activations, including curated client events, sponsorships, executive hosting, and other targeted engagement opportunities.
• Collaborate closely with central Marketing teams across brand, content, digital, product marketing, and communications to deliver locally relevant activity aligned with global strategy.
• Measure marketing effectiveness and pipeline contribution, using performance insights and market feedback to continuously improve the approach and build a scalable GCC playbook.

Requirements

• 5 or more years of B2B marketing experience within fintech, payments, financial services, SaaS, or a related technology environment.
• Direct experience in embedded finance, payments infrastructure, platform partnerships, API based businesses, or a closely related area is strongly preferred.
• Strong understanding of longer and more complex B2B sales cycles, including marketing to multiple stakeholders over an extended decision-making process.
• Proven experience developing category education, thought leadership, content, and use cases that make complex technology solutions commercially relevant and easy to understand.
• Experience creating sales enablement and marketing materials that support opportunity development and pipeline progression.
• Strong experience partnering with Partnerships or commercial teams on account strategy, relationship building, and go to market activity.
• Entrepreneurial and commercially minded, combining strategic thinking with strong hands‑on execution in a fast paced, high growth environment.
• Strong stakeholder management, project management, and communication skills across Partnerships, Marketing, Product, senior stakeholders, clients, agencies, and external partners.

We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.