GCC E‑Commerce Leader: Growth, P&L & Partnerships

Americana Foods; Dubai; On-site; AED 500,000 - 800,000; Full time

Job summary

Americana Foods seeks a Head of E‑commerce to lead and scale the company’s digital commerce strategy across the GCC, driving revenue growth and profitability across owned and third‑party channels. This role is critical in building a best‑in‑class FMCG e‑commerce operation and accelerating omnichannel performance.

You will build strong partnerships with marketplaces and retailers, drive marketplace expansion, and lead a high‑performing regional e‑commerce team in a fast‑growth environment.

Qualifications

• 10+ years of experience in e-commerce, digital sales, or commercial roles.
• Proven GCC / Middle East experience is mandatory.
• Strong track record managing large marketplaces and/or DTC platforms.
• Demonstrated P&L ownership at regional or country level.

Responsibilities

• Define and execute the regional e‑commerce strategy aligned with commercial and brand objectives.
• Drive revenue growth across marketplaces, quick commerce, and DTC platforms.
• Identify growth opportunities within the GCC e‑commerce ecosystem.
• Build a scalable roadmap covering expansion, innovation, and digital transformation.
• Own full P&L responsibility for e‑commerce across GCC markets.
• Lead pricing, promotions, assortment, and margin optimization strategies.
• Manage trade spend, ROI, and promotional effectiveness.
• Forecast demand and sales with supply chain and finance teams.
• Lead strategic relationships with regional e‑commerce partners.
• Negotiate annual business plans, terms, visibility, and activations.
• Ensure strong online content, availability, ratings, and execution excellence.
• Drive order fulfillment, availability, last‑mile performance, and customer experience.
• Collaborate with supply chain, demand planning, and IT for seamless execution.
• Ensure compliance with regional regulations and partner standards.
• Oversee digital performance across search, paid media, on‑platform advertising, and CRM.
• Optimize conversion, traffic, and basket size using data‑driven insights.
• Partner with marketing to ensure brand consistency and campaign execution.
• Establish robust e‑commerce KPIs and dashboards.
• Leverage data and consumer insights for decision‑making and improvement.
• Monitor benchmarks and FMCG e‑commerce trends.
• Build, lead, and mentor a high‑performing regional e‑commerce team.

Skills

Strategic thinking

Leadership

Stakeholder management

Negotiation

Market growth

Job description

Americana Foods seeks a Head of E‑commerce to lead and scale the company’s digital commerce strategy across the GCC, driving revenue growth and profitability across owned and third‑party channels. This role is critical in building a best‑in‑class FMCG e‑commerce operation and accelerating omnichannel performance.

You will build strong partnerships with marketplaces and retailers, drive marketplace expansion, and lead a high‑performing regional e‑commerce team in a fast‑growth environment.