Freelancer Performance Marketing Specialist

Q Communications; Dubai; On-site; AED 120,000 - 240,000; Part time

Job summary

Q Communications Dubai seeks a Freelance Performance Marketing Specialist to execute, optimize and report on digital campaigns across major paid media channels. This role suits a self-driven marketer who can work independently while collaborating with senior stakeholders to drive measurable results.

You will manage campaigns end to end, translate data into insights and help clients achieve acquisition and growth objectives through strong analytics, testing, and cross-industry adaptability.

Qualifications

• Bachelor’s degree or equivalent experience with a strong quantitative background.
• Up to 3+ years of hands-on digital or performance marketing experience, freelance or in-house.
• Experience with paid media across e-commerce, retail, FMCG, hospitality, or tech; strong knowledge of Meta, TikTok, Google, LinkedIn Ads.
• Solid understanding of marketing funnels, conversion tracking, attribution and web analytics.

Responsibilities

• Manage campaigns end to end, translating data into insights and driving client acquisition and growth objectives.
• Collaborate with senior stakeholders to align on strategy and optimize performance.
• Monitor and optimize budgets, creatives and targeting across channels, with testing and reporting.

Skills

Analytical mindset

Digital marketing

Independent work

Communication

Adaptability

Education

Bachelor’s degree

Tools

Meta Pixel

GA4

Excel

Looker Studio

Power BI

Job description

Who we are

With offices in Abu Dhabi, Dubai and Manchester, Q has a reputation for big ideas, new insights, relentless tenacity and achieving exceptional results for our clients – across the UAE, Middle East, United Kingdom, Europe and USA.

Our vision

We aspire to be the world’s most sought after communications agency, inspiring moments of brilliance and happiness through our exceptional services and actions; a collective of creatives and communicators who we encourage and nurture in both mind and body;adding unparalleledvalue to our clients and makinga real differencein the world.

At Q, we work with a diverse portfolio of clients across industries including lifestyle, F&B, wellness, hospitality to name a few. We have scheduled shoots each month, offering consistent opportunities to create engaging visual content. Our in-house studio-equipped with professional gear-is available for use, although you’re welcome to use your own equipment if preferred.

Freelance Perfomance Marketing Specialist

We’re looking for a Performance Marketing Specialist support the execution, optimization and reporting of digital marketing campaigns across key paid media channels. This role is ideal for a self-driven performance marketer who can work independently while collaborating closely with senior stakeholders to drive measurable results.

You will be responsible for managing campaigns end to end, translating data into insights, and ensuring clients achieve their acquisition and growth objectives. You must have strong analytical capability, hands-on platform experience and the ability to adapt quickly across industries and client needs.

Tools & Tech

• Execute and optimize performance marketing campaigns across Meta, TikTok, Google, LinkedIn, Snapchat, - aligned with campaign objectives.
• Develop and support full-funnel strategies for awareness, consideration and conversion.
• Monitor and analyze campaign performance daily, optimizing budgets, creatives and targeting.
• Assist in testing, experimentation and reporting, including A/B tests, heatmaps and growth initiatives.
• Manage conversion tracking and support performance reporting using tools like Meta Pixel, GA4, Excel and dashboards (Looker Studio/Power BI).

Requirements

• Bachelor’s degree or equivalent experience with a strong quantitative background.
• Up to 3+ years of hands-on digital or performance marketing experience, freelance or in-house, including digital planning.
• Experience with paid media across e-commerce, retail, FMCG, hospitality, or tech; strong knowledge of Meta, TikTok, Google, LinkedIn Ads. Solid understanding of marketing funnels, conversion tracking, attribution and web analytics.
• Strong analytical, problem-solving and self-management skills with the ability to turn data into actionable insights.
• Social-first mindset, creative flair, excellent attention to detail and ability to manage multiple projects.
• Excellent communication and collaboration skills to work effectively with clients and QComms internal teams.
• Flexible schedule to accommodate project deadlines and varying workloads.

If you’re a hands-on performance marketer who thrives in a freelance setup, can manage deliverables independently, and communicate effectively with stakeholders, we’d love to hear from you.