Ecommerce Merchandise Manager

BFL Group; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

BFL Group is a leading off-price retailer in fashion and homeware with a global footprint and a UAE headquarters. We are seeking an analytical and creative E-commerce Merchandise Manager to plan and execute merchandising strategies across digital platforms, leveraging AI tools to enhance online sales performance and customer experience.

You will own product taxonomy, optimize PDPs, manage site content, and collaborate with marketing, design, and data teams to drive revenue and conversion while

Qualifications

• Bachelor's or Master's degree in Business Merchandising with a focus on Fashion.
• 10+ years in e-commerce, with 5–8 years in merchandising or product management.
• Strong understanding of digital retail metrics and customer behavior.
• Experience with product analytics tools and BI.
• Working knowledge of AI-driven merchandising tools and comfort adopting AI-based workflows.
• Excellent project management and communication skills.
• Strong eye for detail and aesthetics with a data-driven mindset.
• Experience with SEO and product taxonomy optimization.

Responsibilities

• Develop and execute online merchandising strategies to support business goals and seasonal campaigns.
• Plan product assortment and category placement to maximize conversion and revenue.
• Collaborate with buying and inventory teams to ensure optimal stock levels for online channels.
• Conduct ongoing discovery to identify trends and whitespace using AI-assisted tools.
• Drive upsell and cross-sell initiatives on pages, bundles and recommendations.
• Own product taxonomy and SEO structuring to improve discoverability.

Skills

Project management

Communication

Data-driven mindset

Attention to detail

Analytical thinking

Education

Bachelor's or Master's in Business Merchandising (Fashion focus)

Tools

AI-driven merchandising tools

Product analytics tools

BI platforms

Job description

Ecommerce Merchandise Manager

BFL Group is one of the world's leading off-price retailers of fashion and homeware. With headquarters based in the United Arab Emirates, we serve multiple markets across the region and Southeast Asia.

Our goal is to delight customers and entice them back with the promise of exceptional pieces that excite, all at up to 80% off the original retail price for fashion designer brands. Our unique \"Treasure Hunt\" model ensures there is always something new to explore, desire, and discover within our stores. Our customers walk out with new items every time they visit any of our stores.

Role Purpose:

We are looking for an analytical and creative E-commerce Merchandise Manager to lead the planning and execution of merchandising strategies across our digital platforms. This role is critical in driving online sales performance, enhancing the customer shopping experience, and ensuring products are displayed, categorized, and promoted effectively to meet business objectives. The role requires working knowledge of AI-driven merchandising tools and a clear understanding of where AI supports - and where it does not replace - human merchandising judgment.

Product Strategy & Planning

• Develop and execute online merchandising strategies to support business goals and seasonal campaigns.


• Plan product assortment and category placement to maximize conversion and revenue.


• Collaborate with buying and inventory teams to ensure optimal stock levels for online channels, with direct ownership of inventory turnaround time as a core performance metric.


• Conduct ongoing discovery to identify emerging trends, new product opportunities, and whitespace in the assortment, using AI-assisted trend and demand-signal tools where available.


• Drive upsell and cross-sell initiatives across product pages, bundles, and recommendations to increase average order value.


• Own product taxonomy and SEO structuring to improve discoverability and organic search performance.

Site Merchandising & Content Management

• Manage homepage, category pages, product display pages (PDPs), and promotional banners to ensure a compelling and intuitive customer experience.


• Work with design and content teams to ensure accurate and engaging creatives and product content


• Oversee product aspect management - accuracy of specifications, imagery, and content across the catalog.

AI in Merchandising

• Understand and evaluate AI tools relevant to merchandising: demand forecasting, dynamic pricing, personalization/recommendation engines, and AI-assisted content generation.


• Apply AI-generated outputs (trend signals, forecasts, transcribed customer feedback/call notes) as inputs to decision-making ; not as a substitute for merchandising judgment.


• Partner with data/tech teams to identify where AI can reduce manual workload in reporting, tagging, and content production.


• Stay current on AI developments relevant to e-commerce merchandising and assess applicability to BFL's platform.

Performance Monitoring & Optimization

• Use analytics and internal tools to monitor KPIs such as conversion rate, AOV, CTR, sell-through rate, basket size, and inventory turn.


• Report on key metrics regularly and translate insights into merchandising action.


• Identify gaps in the current merchandising workflow and propose process enhancements, including opportunities for AI-driven automation.

Cross-Functional Collaboration

• Partner with marketing, creative, UX, and engineering teams to ensure consistent brand messaging and optimal site functionality.


• Work with customer service and feedback teams to understand pain points and opportunities in the customer journey, including insight drawn from AI-transcribed customer service calls and feedback.

Promotion & Campaign Support

• Coordinate with marketing teams on seasonal promotions, launches, and sales events.


• Set up product promotions and discounts in the e-commerce platform and ensure proper execution.

Qualifications:

• Bachelor's or Master's degree in Business Merchandising with a focus on Fashion; strong product and category knowledge relevant to the fashion retail space.


• Minimum 10 years of experience in e-commerce, with 5-8 years specifically in merchandising or product management.


• Strong understanding of digital retail metrics and customer behavior.


• Experience with product analytics tools and BI.


• Working knowledge of AI-driven merchandising tools (forecasting, personalization, recommendation engines) and comfort adopting new AI-based workflows.


• Excellent project management and communication skills.


• Strong eye for detail and aesthetics with a data-driven mindset.


• Experience with SEO and product taxonomy optimization.