Creative Strategist

Saint Kaizen; Dubai; On-site; AED 167,000 - 257,000; Full time

Job summary

Saint Kaizen in Dubai is seeking a hands-on Creative Strategist to own creative direction across two founder-led brands, Saint Kaizen and Invicta Kuru. You will originate strong concepts, turn them into briefs, and use performance data to decide what to test next.

You will manage editors and content partners, develop paid-ad concepts for Meta, TikTok and more, and build a testing roadmap that ships high-quality work at pace.

Qualifications

• Experience creating performance-driven direct-response creative.
• Portfolio showing concepts you personally developed.
• Strong understanding of hooks, offers, messaging, short-form video and UGC.

Responsibilities

• Develop paid-ad concepts, hooks, scripts and detailed briefs.
• Analyze creative performance and translate data into new angles and iterations.
• Develop founder-led and organic content concepts.
• Research customers, competitors, cultural trends and adjacent brands.
• Build a clear creative testing roadmap across Meta, TikTok and other channels.
• Direct and manage editors, creators and content partners.
• Provide specific feedback to improve final creative.
• Maintain a high-quality pipeline of concepts and ship work at pace.

Skills

Performance-driven creative

Direct-response

Creative briefs

Data-driven decisions

Brief writing

Creator/Editor management

Job description

Creative Strategist - Saint Kaizen & Invicta Kuru

We are hiring a hands-on Creative Strategist to own creative direction across two founder-led e-commerce brands: Saint Kaizen and Invicta Kuru.

This is not a coordination-only role. You will be expected to understand each brand's niche and customer, originate strong new concepts, turn them into clear briefs, and use performance data to decide what we test next.

What you will own each week

• Develop paid-ad concepts, hooks, scripts and detailed creative briefs


• Analyze creative performance and translate the data into new angles and iterations


• Develop founder-led and organic content concepts


• Research customers, competitors, cultural trends and adjacent brands


• Build a clear creative testing roadmap across Meta, TikTok and other relevant channels


• Direct and manage editors, creators and content partners through execution


• Give specific feedback that improves the final creative, not just move tasks along


• Maintain a high-quality pipeline of concepts and ship work at pace

What we are looking for

• Proven experience creating performance-driven direct-response creative


• Strong creative judgment and a portfolio showing concepts you personally developed


• An excellent understanding of hooks, offers, messaging, short-form video and UGC


• Confidence reading performance data and identifying why an ad worked or failed


• The ability to generate original ideas while also adapting proven structures


• Strong written communication and the ability to create briefs that creators and editors can execute


• High ownership, speed and attention to detail


• Comfort working closely with a founder and being accountable for results


• Experience with founder-led brands, fashion, fitness, lifestyle, e-commerce or passionate online communities is valuable.

Location and compensation

This is a full-time, on-site employee role based in Dubai, United Arab Emirates. Compensation is AED 15,000-23,000 per month, depending on experience and demonstrated ability.

Hiring process

Shortlisted candidates will complete a paid 90-minute practical assessment. You will develop distinct concepts for both Saint Kaizen and Invicta Kuru and explain the customer insight behind each one. The purpose is to assess original thinking, brand understanding and your ability to turn strategy into executable creative.