DTC E-Commerce Creative Strategist - Short-Form Video (Dubai)

GETHR; Dubai; On-site; AED 120,000 - 180,000; Full time

Benefits offered by this job

Visa sponsorship for Dubai

Office: Dubai Business Bay

Job summary

GETHR is recruiting for a Dubai-based leader to oversee a large creative team in a fast-growing DTC ecommerce environment. You will manage 45 video editors, shape the weekly testing pipeline across Meta and TikTok, and drive performance through data-driven creative decisions.

You will develop compelling ad concepts, write briefs, and collaborate with the media buying team to optimize spend and scale successful campaigns.

Qualifications

• 13+ years of experience producing, directing, or strategizing performance video ads for DTC brands.
• Strong understanding of Facebook/Instagram/TikTok creative and platforms.
• Fluent, clear and strong English communication (written and spoken).

Responsibilities

• Manage a team of 45 video editors: brief them, review their work, set quality standards, manage workload, give regular feedback and help them improve.
• Own the weekly creative testing pipeline across Meta and TikTok including concepts, hooks, angles, formats and iterations.
• Develop ad concepts and write clear creative briefs that editors can execute with minimal back-and-forth.
• Work with the media buying team to read performance data and decide what to scale, iterate or kill.
• Stay hands-on: cut or adjust ads for urgent tests, new angles, or revisions.
• Track and report on creative performance metrics (hook rate, hold rate, CTR, CPA, ROAS).
• Build systems, SOPs, and workflows to scale the creative team.

Skills

Video editing

Leadership

Performance ads

Adobe Premiere

After Effects

CapCut

DTC ecommerce

Tools

Adobe Premiere Pro

After Effects

CapCut

Job description

GETHR is recruiting for a Dubai-based leader to oversee a large creative team in a fast-growing DTC ecommerce environment. You will manage 45 video editors, shape the weekly testing pipeline across Meta and TikTok, and drive performance through data-driven creative decisions.

You will develop compelling ad concepts, write briefs, and collaborate with the media buying team to optimize spend and scale successful campaigns.