Creative Performance Executive

Confidential Jobs; Dubai; On-site; AED 268,000 - 402,000; Full time

Job summary

Confidential is seeking a Paid Creative Strategy Executive in Dubai to lead creative strategy across creative, performance marketing and content production. You will turn market trends and performance insights into briefs for paid social, managing assets from research to delivery.

The role blends creative execution with commercial impact, requiring strong judgement on hooks, pacing and CTAs, and governance across multiple briefs and campaigns.

Qualifications

• 2–4 years of experience in performance creative and paid-social content strategy.
• Strong understanding of paid-social content effectiveness on Meta and TikTok.
• Ability to translate insights into hooks, pillars and concepts.
• Strong judgement on hooks, pacing, overlays, CTAs.
• Experience with Meta Ads Library/Manager is advantageous.

Responsibilities

• Monitor competitor advertising, social platforms, creator content and category trends to identify new creative opportunities.
• Review agency insights and available creative-performance data to understand which hooks, formats, messages and products are performing.
• Analyse metrics including thumb-stop rate, hold rate, watch time, CTR and conversion to identify patterns and opportunities.
• Build and maintain a structured repository of winning hooks, competitor references, content formats and creative learnings.
• Turn insights into clear recommendations for future briefs and creative iterations.
• Stay up to date with emerging paid-social formats, trends and platform behaviours across Meta, TikTok and other relevant channels.
• Support the development of campaign angles, content pillars, personas and messaging directions across brands, categories and commercial moments.
• Turn paid-content requirements into clear, production-ready briefs for creative and content teams.
• Define the target audience, opening hook, product story, format, pacing, overlays, headline and CTA for each asset.
• Provide strong visual, competitor and market references to guide execution.
• Develop variations of successful concepts to extend performance and manage creative fatigue.
• Ensure ad sets have sufficient creative volume, format variety and refresh options.
• Adapt creative concepts across different brands, products, audiences and commercial objectives.
• Review raw footage, photography, ecommerce imagery, creator content and UGC produced by relevant teams.
• Select the strongest assets for use across paid-social campaigns.
• Identify the strongest hook, product story, content structure and CTA for each edit.
• Create detailed post-production briefs for graphic designers and video editors, covering asset selection, opening frames, sequencing, pacing, text overlays, audio, branding and CTA.
• Brief multiple creative variations where required to test different hooks, messages, formats or audiences.
• Identify gaps in available footage and feed future asset requirements into shoot and content planning.

Skills

Performance marketing

Paid social

Creative strategy

Content production

Copywriting

Brand messaging

Project management

Tools

Meta Ads Library

Meta Ads Manager

Motion

Job description

We are looking for a Paid Creative Strategy Executive to join a fast-growing fashion and lifestyle business in Dubai.

This is a commercially focused role sitting across creative strategy, performance marketing and content production. You will be responsible for turning market trends, customer behaviour, performance insights and commercial priorities into clear creative concepts and production-ready briefs for paid social.

You will manage creative execution from research and briefing through to review and final delivery, ensuring every asset has a strong hook, clear message and CTA, is relevant to the target audience and is delivered on time.

This is a hands-on role for someone who understands that great paid-social creative needs to be both creative and commercially effective.

Responsibilities

Find the Opportunity

• Monitor competitor advertising, social platforms, creator content and category trends to identify new creative opportunities.
• Review agency insights and available creative-performance data to understand which hooks, formats, messages and products are performing.
• Analyse metrics including thumb-stop rate, hold rate, watch time, CTR and conversion to identify patterns and opportunities.
• Build and maintain a structured repository of winning hooks, competitor references, content formats and creative learnings.
• Turn insights into clear recommendations for future briefs and creative iterations.
• Stay up to date with emerging paid-social formats, trends and platform behaviours across Meta, TikTok and other relevant channels.

Turn Insights Into Ideas

• Support the development of campaign angles, content pillars, personas and messaging directions across brands, categories and commercial moments.
• Turn paid-content requirements into clear, production-ready briefs for creative and content teams.
• Define the target audience, opening hook, product story, format, pacing, overlays, headline and CTA for each asset.
• Provide strong visual, competitor and market references to guide execution.
• Develop variations of successful concepts to extend performance and manage creative fatigue.
• Ensure ad sets have sufficient creative volume, format variety and refresh options.
• Adapt creative concepts across different brands, products, audiences and commercial objectives.

Bring Ideas to Life

• Review raw footage, photography, ecommerce imagery, creator content and UGC produced by relevant teams.
• Select the strongest assets for use across paid-social campaigns.
• Identify the strongest hook, product story, content structure and CTA for each edit.
• Create detailed post-production briefs for graphic designers and video editors, covering asset selection, opening frames, sequencing, pacing, text overlays, audio, branding and CTA.
• Brief multiple creative variations where required to test different hooks, messages, formats or audiences.
• Identify gaps in available footage and feed future asset requirements into shoot and content planning.

Make It Better

• Review edited assets against the approved post-production brief.
• Ensure the intended hook is captured within the opening seconds and that the edit is structured to maintain attention.
• Check product visibility, sequencing, pacing, overlays, messaging and CTA.
• Provide clear and actionable revision feedback to designers and editors.
• Ensure assets are adapted correctly for their intended platform, placement, market and audience.
• Review creative variations to ensure each has a clear testing purpose.
• Approve final assets for handover once they meet the required creative and commercial objective.
• Ensure creative is delivered to the required standard and within agreed timelines.

What We’re Looking For

• 2–4 years of experience in performance creative, paid-social content strategy, creative production or a related digital marketing role.
• Strong understanding of what makes paid-social content effective, particularly across Meta and TikTok.
• Ability to research competitors, customer behaviour and social trends and translate findings into relevant hooks, content pillars and creative concepts.
• Strong creative judgement across opening hooks, sequencing, pacing, text overlays, product visibility, messaging and CTAs.
• Comfortable interpreting creative-performance metrics including thumb-stop rate, hold rate, watch time, CTR and conversion.
• Ability to translate performance learnings into practical recommendations and future creative briefs.
• Strong organisational and project-management skills, with the ability to manage multiple briefs, revision cycles and deadlines simultaneously.
• Strong written communication and copywriting skills, with the ability to adapt messaging across different brands and audiences.
• Good understanding of the relationship between creative execution and commercial performance.
• Experience with Meta Ads Library, Meta Ads Manager, Motion or similar creative-intelligence tools is advantageous.
• Experience within fashion, beauty, lifestyle or ecommerce is strongly preferred.
• Strong attention to detail, a proactive approach and genuine interest in understanding what makes creative perform.

Why This Role Matters

This is an opportunity to join a high-growth, multi-brand fashion and lifestyle business and play a key role in shaping the creative output behind its paid-social growth.

You’ll work closely with performance marketing, creative, content, studio and agency teams, with the opportunity to see your ideas move from insight → concept → production → live performance.

If you’re commercially minded, naturally curious and excited by the intersection of creative, content and performance, we’d love to hear from you.

Please note: This is a confidential opportunity. Further details about the business and brand portfolio will be shared with shortlisted candidates during the recruitment process.