E-Commerce & Online Activation Specialist (English & Arabic speaking))

Wella Company; Dubai; On-site; AED 133,920 - 234,360; Full time

Job summary

Wella Company is seeking an E-Commerce & Online Activation Specialist (English & Arabic speaking) in Dubai to drive online sales performance and campaign activation across e-commerce platforms and digital retail partners.

Collaborating with brand and commercial teams, distributors, retailers, and agencies, you will optimize content, track KPIs, and lead end-to-end promotions to accelerate growth across priority markets.

Qualifications

• Bachelor's degree in Business, Marketing, E‑Commerce, or related field.
• 2–3 years of experience in e‑commerce or digital activation.
• Hands-on experience with online retailers or DTC platforms.

Responsibilities

• Own day-to-day e-commerce execution across online retailers and marketplaces.
• Coordinate end-to-end promotions, launches, and always-on activations.
• Analyze e-commerce KPIs and translate data into action.
• Collaborate with distributors, retailers, agencies, and internal teams.

Skills

E-commerce fundamentals

Analytics & reporting

Digital marketing coordination

Project management

Stakeholder management

Cross-functional collaboration

Attention to detail

Commercial mindset

Education

Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field

Tools

Excel

Google Analytics

Retailer platforms

Dashboards

Job description

Description

The E-Commerce & Online Activation Specialist (English & Arabic speaking) is responsible for driving online sales performance, digital execution excellence, and flawless campaign activation across e-commerce platforms and digital retail partners. This role acts as the key link between brand and commercial teams to ensure that online touchpoints are optimized, locally relevant, and conversion-focused.

The position requires strong coordination with distributors, retailers, agencies, and internal stakeholders to execute always-on and campaign-based activations that accelerate growth across priority markets.

Key Responsibilities

E-Commerce Execution & Performance

• Own day-to-day execution of e-commerce activities across key online retailers and marketplaces.
• Ensure best-in-class online shelf execution (content, imagery, A+ content, SEO, pricing, availability, ratings & reviews)
• Track and analyze e-commerce KPIs including traffic, conversion, sell-out, share, and ROI, and recommend optimization actions
• Support commercial teams with online forecasting, promotions, and performance tracking

Online Activation & Campaign Management

• Lead digital activation of brand campaigns across e-commerce and retailer media platforms
• Coordinate end-to-end execution of promotions, launches, seasonal events, and always-on activations
• Ensure timely and accurate rollout of assets, messaging, and mechanics across markets and customers
• Manage campaign calendars and alignment with brand, trade, and media plans

Stakeholder & Distributor Management

• Act as the primary point of contact for e-commerce topics with distributors, retailers, and local partners
• Brief, coordinate, and follow up with agencies on content creation, media activation, and optimization
• Support cross-market alignment while ensuring local relevance and compliance

Content & Consumer Experience

• Ensure brand consistency and high-quality consumer experience across all online touchpoints
• Optimize product pages and brand stores to improve discoverability and conversion
• Coordinate localization of content where required (language, cultural relevance, regulatory needs)

Reporting & Insights

• Prepare regular performance reports and post-campaign evaluations
• Translate data into actionable insights and recommendations for continuous improvement
• Share best practices and learnings across markets and teams

Qualifications & Experience

Education

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or a related field

Experience

• 2-3 years of experience in e-commerce, digital marketing, online activation, or related roles
• Hands-on experience working with online retailers, marketplaces, or DTC platforms
• Experience in FMCG, beauty, personal care, or consumer goods is a strong advantage
• Exposure to regional or multi-market setups is preferred

Technical & Functional Skills

• Strong understanding of e-commerce fundamentals (online shelf, conversion levers, retail media, promotions)
• Experience with analytics and reporting tools (Excel, dashboards, retailer platforms, Google Analytics or similar)
• Familiarity with digital media, content management, and campaign execution processes
• Solid project management skills with the ability to manage multiple priorities simultaneously

Soft Skills & Competencies

• Strong stakeholder management and communication skills
• Ability to work cross-functionally in a fast-paced environment
• High attention to detail with strong execution discipline
• Commercial mindset with a data-driven, results-oriented approach
• Proactive, hands-on, and solution-focused attitude

Language

• Fluent English and Arabic required