Growth‑Oriented E‑Commerce Activation Specialist (EN/AR)

Wella Company; Dubai; On-site; AED 201,000 - 312,000; Full time

Job summary

Wella Company is seeking an E-Commerce & Online Activation Specialist (English & Arabic speaking) to drive online sales performance and campaign activation across e-commerce platforms and digital retail partners. This role coordinates with distributors, retailers, agencies, and internal teams to deliver always-on activations and campaign-based growth across priority markets.

The ideal candidate combines hands-on e-commerce execution with strong analytics, content optimization, and

Qualifications

• Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or related field.
• 2-3 years of experience in e-commerce, digital marketing, online activation, or related roles.
• Hands-on experience working with online retailers, marketplaces, or DTC platforms.
• Experience in FMCG, beauty, personal care, or consumer goods is a strong advantage.
• Exposure to regional or multi-market setups is preferred.

Responsibilities

• Own day-to-day execution of e-commerce activities across key online retailers and marketplaces.
• Ensure best-in-class online shelf execution (content, imagery, A+ content, SEO, pricing, availability, ratings & reviews).
• Track and analyze e-commerce KPIs including traffic, conversion, sell-out, share, and ROI, and recommend optimization actions.
• Support commercial teams with online forecasting, promotions, and performance tracking.
• Lead digital activation of brand campaigns across e-commerce and retailer media platforms.
• Coordinate end-to-end execution of promotions, launches, seasonal events, and always-on activations.
• Ensure timely and accurate rollout of assets, messaging, and mechanics across markets and customers.
• Manage campaign calendars and alignment with brand, trade, and media plans.
• Act as the primary point of contact for e-commerce topics with distributors, retailers, and local partners.
• Brief, coordinate, and follow up with agencies on content creation, media activation, and optimization.
• Support cross-market alignment while ensuring local relevance and compliance.
• Ensure brand consistency and high-quality consumer experience across all online touchpoints.
• Optimize product pages and brand stores to improve discoverability and conversion.
• Coordinate localization of content where required (language, cultural relevance, regulatory needs).
• Prepare regular performance reports and post-campaign evaluations.
• Translate data into actionable insights and recommendations for continuous improvement.
• Share best practices and learnings across markets and teams.

Skills

Stakeholder management

Project management

Cross-functional collaboration

Attention to detail

Data-driven decision making

Education

Bachelor's degree in Business, Marketing, E-Commerce, Digital Marketing, or related field

Tools

Excel

Google Analytics

Dashboards

Retailer platforms

Job description

Wella Company is seeking an E-Commerce & Online Activation Specialist (English & Arabic speaking) to drive online sales performance and campaign activation across e-commerce platforms and digital retail partners. This role coordinates with distributors, retailers, agencies, and internal teams to deliver always-on activations and campaign-based growth across priority markets.

The ideal candidate combines hands-on e-commerce execution with strong analytics, content optimization, and