Director Water

NSF International; Dubai; On-site; AED 440,690 - 550,863; Full time

Job summary

NSF International is seeking a dynamic leader to drive growth in its water business across South Asia, the Middle East, and North Africa. The ideal candidate will lead a high-performing sales team focused on achieving revenue targets while ensuring world-class customer service.

The role involves client relationship management, sales strategy implementation, and the development of commercial capabilities. A background in the TIC industry and strong leadership experience is essential to succeed in this position.

Qualifications

• 7 years of experience in senior leadership roles, or 5 years as General Manager in TIC industry.
• Strong knowledge of water process certification regulations.
• Proven track record of leading P&L to exceed revenue targets.

Responsibilities

• Own and achieve regional revenue targets.
• Build strong relationships with key clients.
• Implement commercial activation strategies.

Skills

Leadership

Client Relationship Management

Sales Strategy

Commercial Acumen

Communication Skills

Education

Bachelor's degree in business, marketing, or related field

MBA preferred

Job description

We are seeking a dynamic water leader to lead and grow our high performing water business across South Asia, the Middle East, and North Africa. The primary responsibility is to build and lead a high‑performing sales team focused on driving world‑class customer service and commercial excellence to achieve regional revenue and new business targets. This individual will own the regional P & L and drive the region’s financial performance, ensuring consistent growth and alignment with the company's strategic goals.

Responsibilities

• Revenue & New Business Targets:
  • Own and achieve the regional revenue targets, ensuring financial goals are met in line with the Annual Operating Plan (AOP).
  • Lead the generation of new business opportunities by driving pipeline growth, identifying high‑potential leads, and converting them into long‑term clients.
• Client Relationship Management:
  • Establish and maintain strong relationships with key regional clients, acting as the primary point of contact and building trust to support long‑term partnerships.
  • Leverage NPS (Net Promoter Score) survey to identify areas of improvement and lead initiatives to improve the overall client experience, ensuring that customer satisfaction remains a key priority.
• Sales Strategy & Commercial Excellence:
  • Build a commercial mindset within the region, shifting the sales organization toward a proactive selling model that anticipates client needs and market trends.
  • Design and implement commercial activation strategies for new programs, services, and innovations to meet changing customer demands.
• Commercial Capability Development:
  • Lead the development of commercial capabilities within the region, launching initiatives such as a commercial academy to upskill the sales team and improve their effectiveness.
  • Focus on new client acquisition and building the team's ability to approach emerging markets and industry opportunities.
• Program Activation & Innovation:
  • Collaborate with product development and marketing teams to activate and commercialize new programs, services, and innovations across the region.
  • Ensure alignment between new program offerings and client needs to drive market relevance and revenue growth.

Qualifications

• Bachelor’s degree in business, marketing, or a related field; MBA preferred.
• 7 years of experience in senior leadership roles, or 5 years as a General Manager within the Testing, Inspection, and Certification (TIC) industry, with exposure across India and the Middle East.
• Strong knowledge of water process certification regulations.
• Proven track record of leading P & L to achieve and exceed revenue targets and growing new business in a regional or global capacity.
• Strong experience in building client relationships and driving customer satisfaction in a B2B environment, enhancing client experience, and building long‑term customer loyalty through innovative solutions and superior service delivery.
• Demonstrated experience in leading and developing sales teams, driving a commercial mindset, and implementing proactive selling strategies.
• Familiarity with technical, regulatory, or TIC services and their associated markets, with the ability to position services effectively within the region.
• Foster a culture of accountability and growth.
• Strong business acumen with the ability to develop and execute effective sales strategies that align with business objectives.
• Excellent communication skills with the ability to influence key stakeholders both internally and externally.
• Proven ability to deliver on revenue and business growth targets while maintaining a focus on client satisfaction.
• Fluency in English.