Director of Groups Sales & Revenue Optimization

The First Group Hospitality; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

The First Group Hospitality in Dubai is seeking a Director of Groups to lead Reactive Groups Sales, handling inbound enquiries and converting opportunities into confirmed business. You will work with Revenue Management and hotel operations to maximize group revenue, set pricing strategies, and ensure excellent customer experience from enquiry to handover.

You will coach a high-performing reactive sales team, maintain SLAs, negotiate contracts, and foster strong relationships with clients,

Qualifications

• 7–10 years of experience in hotel group sales, reservations, or commercial operations.
• At least 3 years of leadership experience managing reactive sales, groups, or events teams.
• Strong understanding of hotel revenue management principles, group pricing, and demand strategies.
• Proven track record of converting group enquiries and maximizing revenue opportunities.
• Proficiency in Opera Sales & Catering, Delphi, Salesforce, or similar hotel sales systems.
• Excellent negotiation, communication, and stakeholder management skills.

Responsibilities

• Lead the Reactive Groups Sales team responsible for managing inbound group enquiries.
• Ensure all enquiries are responded to within agreed service level agreements (SLAs).
• Drive conversion of enquiries into confirmed bookings while maximizing revenue and profitability.
• Oversee negotiations, contracts, and commercial terms for group business.
• Ensure accurate qualification of enquiries and alignment with business objectives.
• Partner closely with Revenue Management to determine pricing strategies and optimize group business.
• Balance occupancy, ADR, and total revenue contribution when evaluating group opportunities.
• Monitor group pace, displacement, and market demand to support commercial decision-making.
• Ensure pricing and concessions align with company guidelines and profitability targets.
• Build strong relationships with clients, agencies, corporate travel managers, and intermediaries throughout the enquiry process.
• Manage complex negotiations and high-value accounts.
• Resolve escalated customer concerns professionally and efficiently.
• Promote repeat business through outstanding service and commercial responsiveness.
• Ensure seamless handover of confirmed business to Events and Operations teams.
• Work closely with Reservations, Revenue, Food & Beverage, Banqueting, and Front Office to ensure operational readiness.
• Participate in regular commercial meetings to review demand, forecasting, and group activity.
• Recruit, develop, and coach the Reactive Groups Sales team.
• Set performance objectives and monitor productivity and quality standards.
• Foster a culture of accountability, collaboration, customer focus, and continuous improvement.
• Conduct regular coaching sessions and performance reviews.
• Monitor enquiry volumes, conversion rates, response times, and revenue performance.
• Produce regular sales forecasts and business performance reports.
• Identify trends, opportunities, and areas for process improvement.
• Ensure CRM and sales systems are maintained accurately.

Skills

Hotel group sales

Reservations

Commercial operations

Leadership

Revenue management

Group pricing

Negotiation

Communication

Tools

Opera Sales & Catering

Delphi

Salesforce

Job description

The First Group Hospitality in Dubai is seeking a Director of Groups to lead Reactive Groups Sales, handling inbound enquiries and converting opportunities into confirmed business. You will work with Revenue Management and hotel operations to maximize group revenue, set pricing strategies, and ensure excellent customer experience from enquiry to handover.

You will coach a high-performing reactive sales team, maintain SLAs, negotiate contracts, and foster strong relationships with clients,