Director Digital Strategy And Media

TalentOne; Abu Dhabi; On-site; AED 420,000 - 720,000; Full time

Job summary

TalentOne in the United Arab Emirates seeks an experienced digital media leader to set strategy for official websites, social media and digital campaigns for a leadership office.

You will oversee policy, editorial standards, and coordinated campaigns, guiding a team across content, analytics and IT to ensure credible, timely communications aligned with priorities.

Qualifications

• Bachelor’s degree in Digital Media, Communications or related field; Master’s preferred.
• Minimum 13 years of relevant experience in digital media management or strategic communications.
• Proven record leading digital strategies, campaigns, websites and social media.
• Strong knowledge of analytics, SEO and content performance.
• Experience managing senior stakeholders, budgets and external partners.
• Excellent communication and discretion with sensitive information.
• Government/leadership office experience is highly desirable.

Responsibilities

• Lead the digital media strategy across official websites and social platforms.
• Establish policies and editorial standards for consistent messaging.
• Oversee digital campaigns supporting official activities and initiatives.
• Direct development and publication of digital content including websites and blogs.
• Supervise social media planning and engagement with target audiences.
• Integrate analytics, SEO and insights to improve reach and performance.
• Monitor global digital trends and advise on innovations.
• Collaborate with strategy, content, production, monitoring and IT teams.
• Manage relationships with government stakeholders and agencies.
• Lead budgeting, planning and team development.
• Set KPIs and provide regular performance reports.

Skills

Strategic thinking

Stakeholder mgmt

Editorial judgement

Communication skills

Analytics

Digital strategy

Team leadership

Budget management

SEO knowledge

Discretion

Education

Bachelor’s in Digital Media

Master’s degree preferred

Tools

Analytics platforms

SEO tools

Content management systems

Job description

Job Description:

About the Role

We are seeking an experienced digital media leader tooversee the digital presence of a high-profile leadership office. The role willset the strategy for official websites, social media and digital campaigns,ensuring accurate, timely and impactful communications aligned with approvednarratives and strategic priorities.

Key Responsibilities

• Leadthe digital media strategy across official websites, social media accountsand digital engagement platforms.
• Establishpolicies, editorial standards and approval frameworks to maintainconsistent messaging, credibility and quality.
• Overseedigital campaigns supporting official activities, announcements andstrategic initiatives.
• Directthe development and publication of digital content, including websiteupdates, press releases, blogs, podcasts and multimedia.
• Supervisesocial media planning and execution, ensuring accuracy, timeliness andappropriate audience engagement.
• Integrateanalytics, SEO and audience insights to strengthen reach, visibility andcontent performance.
• Monitorglobal digital trends and recommend relevant innovations and internationalbest practices.
• Collaboratewith strategy, content, creative production, media monitoring and IT teamsto deliver coordinated communications.
• Managerelationships with government stakeholders, creative agencies, productionpartners and social media platforms.
• Leaddepartmental planning, budgets, workforce allocation and team development.
• SetKPIs and provide weekly, monthly and executive-level performance reports.

Requirements

Qualifications & Experience

• Bachelor’sdegree in Digital Media, Communications or a related discipline; amaster’s degree is preferred.
• Minimum 13 years of relevant experience in digital media management,strategic communications or related fields.
• Demonstratedexperience leading digital strategies, integrated campaigns, officialwebsites and social media operations.
• Strongunderstanding of digital content production, analytics, SEO and platformperformance.
• Experiencemanaging senior stakeholders, multidisciplinary teams, budgets andexternal partners.
• Excellentcommunication skills, sound editorial judgement and the ability to handlesensitive information with discretion.
• Experiencewithin government, leadership offices or high-profile institutions ishighly desirable.

Core Competencies

Strategic thinking, effective decision-making, impactfulcommunication, stakeholder collaboration, adaptability, team empowerment andcommitment to excellence.

Confidentiality

The employer’s identity and further details will be sharedwith shortlisted candidates at the appropriate stage.

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