Specialist- Media and Digital Communication

Roads and Transport Authority; Abu Dhabi; On-site; AED 85,000 - 125,000; Full time

Job summary

Roads and Transport Authority in Abu Dhabi invites an experienced digital communications professional to shape and deliver strategic content across official channels. You will lead digital media initiatives, oversee storytelling across websites, social platforms, newsletters, and campaigns, and ensure alignment with corporate identity and branding.

The role requires strong background in graphic design, video production, multimedia content, and AI-powered tools, with 3+ years of relevant

Qualifications

• Bachelor's degree/Masters in business administration or marketing.
• 3+ years for Master’s, 5+ years for Bachelor's in related field.
• Experience in enterprise archiving, documentation, and compliance practices.
• Proficiency in graphic design and visual communication for digital/print media.
• Skilled in video production, editing, and multimedia content creation.
• Ability to create engaging digital storytelling across multiple platforms.
• Familiarity with AI-powered content creation tools and modern media technologies.
• Strong creative thinking and visual content development skills.
• Understanding of branding, media communication, and audience engagement principles.
• Ability to manage multiple media projects and meet tight deadlines.

Responsibilities

• Support implementation of digital media and communication plans.
• Monitor digital platforms and identify opportunities to improve audience engagement.
• Measure impact of digital media programs and implement corrective actions.
• Coordinate content across official digital channels.
• Ensure digital communications are accurate, timely, and aligned with branding.
• Develop digital content for websites, social media, newsletters, and other channels.
• Support production of written, visual, and multimedia content.
• Review and edit content for quality and consistency.
• Prepare periodic reports on department performance and impact.
• Update the RTA’s website and other digital platforms.
• Coordinate with departments to gather information for content.
• Coordinate campaign content, timelines, and deliverables with teams and suppliers.
• Coordinate with IT regarding content updates and platform requirements.
• Ensure content is current and follows corporate identity.

Skills

Digital media strategy

Audience engagement

Content coordination

Content creation

Video production

Graphic design

Project management

AI-powered content tools

Education

Bachelor's/Master in Business Administration or Marketing

Tools

Graphic design software

Video editing tools

Content Management Systems

Job description

Job description

Strategy

• Support the implementation of digital media and communication plans in line with the RTA’s communication strategy.
• Participate in monitoring digital platforms and identify opportunities to improve audience engagement.
• Measure the impact of digital media programs and initiatives, implementing corrective actions as necessary to optimize outcomes.

Operations

• Coordinate content across official digital communication channels.
• Ensure digital communications are accurate, timely, engaging, and aligned with organizational messaging.
• Develop and prepare digital content for websites, social media platforms, newsletters, and other digital channels.
• Support the production of written, visual, and multimedia content, including posts, articles, infographics, videos, and digital campaigns.
• Review and edit content to ensure quality, consistency, and compliance with corporate communication standards.
• Prepare periodic reports on the department’s performance and its strategic impact.
• Support in updating the RTA’s website and other digital platforms.
• Coordinate with relevant departments to collect information and develop content for organizational initiatives and events.
• Coordinate campaign content, timelines, and deliverables with internal teams and external suppliers.
• Coordinate with IT and relevant stakeholders regarding content updates and digital platform requirements.
• Ensure digital content is current, accessible, and consistent with approved organizational information. Ensure digital content follows the RTA’s corporate identity and brand guidelines.

Product / Process Improvement

• Coordinate with internal departments to obtain information and approvals for digital content.
• Work with communication, marketing, media, IT, and other relevant teams to deliver integrated communication activities.
• Liaise with external agencies and service providers when required.
• Stay informed about emerging digital media technologies, platforms, trends, and audience behaviors.
• Recommend new digital communication approaches and tools. Contribute to initiatives aimed at improving digital engagement and communication effectiveness.

• Bachelor's degree/ master’s degree in business administration or marketing
• 3+ years in case of master’s degree (5+ years in case of bachelor’s degree)
• Experience in enterprise archiving, documentation, and compliance practices
• Proficiency in graphic design and visual communication for digital and print media
• Skilled in video production, editing, and multimedia content creation
• Ability to create engaging digital storytelling content across multiple platforms
• Familiarity with AI-powered content creation tools and modern media technologies
• Strong creative thinking and visual content development skills
• Understanding of branding, media communication, and audience engagement principles
• Ability to manage multiple media projects and meet tight deadlines