Digital Marketing Specialist - Freelance - Short term

Confidential Careers; Abu Dhabi; In loco; AED 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

Confidential Careers in Abu Dhabi seeks a Digital Marketing Lead to assist the Digital Marketing Section Head in executing the organisation’s digital strategy across all verticals.

The role emphasizes influencer/celebrity management, asset production, campaign management, and cross‑channel delivery with a strong executional and leadership focus.

Competenze

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field.
• Minimum of 5 to 7 years of digital marketing experience, preferably in museums or cultural/tourism sectors.
• Proven experience working with agencies and managing multiple digital workstreams.
• Experience supporting campaigns, content production and paid media delivery.
• Experience in influencer and celebrity management.

Mansioni

• Influencer and Celebrity Management: Manage influencers and celebrities via appointed agencies, ensuring brand alignment and campaign delivery.
• Photography, Videography and Production Management: Lead end‑to‑end production of photo and video assets and manage suppliers.
• Digital Paid Media: Support paid media strategy and execution with agencies, including briefing and reporting.
• Campaign Management: Lead end-to-end digital campaigns across owned, paid and earned channels.
• Social Media: Support strategy, daily operations, content governance and optimization across platforms.
• Website and App Content Optimisation: Support content updates based on performance data.
• CRM and Digital Engagement: Support CRM planning and audience-led campaigns.
• Digital Signage and Surveys: Support digital signage content and surveys.
• Reporting: Contribute to cross‑channel reporting and dashboards.
• Additional Responsibilities: Support innovation initiatives and AI tool use aligned with the roadmap.
• Administrative: Support RFPs, onboarding, budgets and governance processes.

Conoscenze

Digital marketing

Influencer management

Campaign management

Paid media

Content production

Social media management

Analytics/reporting

Formazione

Bachelor's degree in Marketing or related field

Strumenti

Analytics platforms

CRM systems

Content management systems

Descrizione del lavoro

• The Digital Marketing Lead supports the Digital Marketing Section Head in implementing and delivering the organisation’s digital marketing strategy across all digital verticals. The role has a strong executional and project leadership focus, with particular emphasis on influencer and celebrity management, photography and videography production, campaign and paid media management, and cross‑channel digital delivery.
• The role ensures that digital initiatives are delivered to a high standard, aligned with the organisation’s brand, narrative, policies and KPIs, while supporting continuous optimisation, innovation and collaboration across the wider Marketing and Communications team.

Responsibilities

• Influencer and Celebrity Management: Manage influencers and celebrities via appointed agencies, ensuring brand alignment, compliance, campaign delivery, and performance reporting
• Photography, Videography and Production Management: Lead end-to-end production of photo and video assets, manage suppliers, ensure quality delivery, and oversee digital asset governance across the organisation
• Digital Paid Media: Support paid media strategy and execution with agencies, including briefing, optimisation, budget pacing, performance tracking, and reporting
• Campaign Management: Lead end-to-end digital campaign delivery across owned, paid, and earned channels, coordinating stakeholders, optimising performance, and contributing to insights and reporting
• Social Media: Support social media strategy, daily operations, content governance, creative development, performance review, and optimisation across platforms
• Website and App Content Optimisation: Support content optimisation and updates across website and app based on performance data, user behavior, and campaign needs
• CRM and Digital Engagement: Support CRM planning and execution, including audience-led campaigns and bilingual email content development
• Digital Signage and Surveys: Support digital signage content and digital survey creation, deployment, and analysis
• Reporting: Contribute to cross‑channel digital marketing reporting, insights dashboards, and reporting platform development
• Additional and Innovation‑Focused Responsibilities: Support digital innovation initiatives, pilot projects, workflow optimisation, and the use of AI tools in line with the organisation’s digital roadmap
• Administrative and Management Responsibilities: Support RFPs, agency onboarding, budget and KPI tracking, timelines, approvals, documentation, and governance processes

Required Qualifications and Experience

• Bachelor’s degree in Marketing, Digital Marketing, Communications or a related field
• Minimum of 5 to 7 years of experience in digital marketing, preferably within museums, cultural and tourism
• Proven experience working with agencies and managing multiple digital workstreams simultaneously
• Experience supporting campaigns, content production and paid media delivery
• Experience in influencer and celebrity management