Media Planning Director / Market Research Director / Content Strategy Director

FL Colombia S.A.S; Abu Dhabi; Vor Ort; AED 600.000 - 1.000.000; Vollzeit

Zusammenfassung

FL Colombia S.A.S in Abu Dhabi seeks a strategic Media Planning Director to lead media, market intelligence, and content strategy, aligning with business goals and growth.

You will steer campaigns across digital and traditional channels, manage budgets, and collaborate with executive teams to improve brand visibility and customer engagement.

The role requires extensive leadership, deep market insights, and a track record of data-driven marketing leadership in a global context.

Qualifikationen

• Bachelor's degree in Marketing, Communications, or related field.
• Master's degree in Marketing or Business Administration preferred.
• 8–12 years in media planning, market research, or content strategy with senior leadership.
• Strong analytical and strategic thinking with stakeholder management.
• Fluent English; other languages advantageous.

Aufgaben

• Develop and lead media, market research, and content strategies.
• Oversee media planning, campaigns, buying, and budget allocation.
• Conduct market research and consumer behavior studies.
• Analyze data to identify opportunities and trends.
• Develop editorial plans and brand messaging across platforms.
• Lead content creation and distribution of marketing materials.
• Manage relationships with agencies and external partners.
• Monitor KPIs and drive integrated marketing campaigns.
• Mentor teams and collaborate with senior management.

Kenntnisse

Leadership

Strategic thinking

Communication

Stakeholder management

Market insights

Creative direction

Team development

Brand positioning

Ausbildung

Bachelor's degree in Marketing/Communications

Master's degree preferred

Tools

Market research tools

Analytics platforms

Media planning systems

Content management systems

Jobbeschreibung

We are seeking an experienced, strategic, and creative Media Planning Director / Market Research Director / Content Strategy Director to lead the organization's media, market intelligence, and content development strategies. The successful candidate will be responsible for driving brand visibility, understanding market trends and consumer behavior, developing effective content strategies, and delivering data-driven marketing initiatives to support business growth, brand positioning, and customer engagement.

Key Responsibilities

• Develop and lead comprehensive media, market research, and content strategies aligned with business and marketing objectives.
• Oversee media planning, advertising campaigns, media buying, channel selection, and budget allocation.
• Conduct market research, competitor analysis, industry assessments, and consumer behavior studies.
• Analyze market data, customer insights, and campaign performance to identify business opportunities and market trends.
• Develop content strategies, editorial plans, brand messaging, and creative direction across digital and traditional platforms.
• Lead the creation and distribution of high-quality content, including articles, videos, social media campaigns, and marketing materials.
• Identify target audiences and develop effective audience segmentation and positioning strategies.
• Manage relationships with media agencies, research firms, creative agencies, publishers, and external partners.
• Monitor media effectiveness, brand awareness, customer engagement, and marketing performance KPIs.
• Oversee digital marketing channels, social media platforms, content calendars, and integrated marketing campaigns.
• Lead, mentor, and develop media planning, market research, content, and creative teams.
• Collaborate with senior management, marketing, sales, and business development teams to support strategic initiatives.
• Manage departmental budgets, resources, project timelines, and campaign deliverables.
• Prepare market intelligence reports, media performance reviews, and strategic recommendations for management.
• Stay updated on industry developments, emerging media platforms, digital technologies, and content marketing trends.

Requirements

• Bachelor's degree in Marketing, Communications, Media Studies, Business Administration, Journalism, or a related discipline.
• Master's degree in Marketing, Strategic Communications, or Business Administration is preferred.
• Minimum 8–12 years of relevant experience in media planning, market research, content strategy, or integrated marketing, with senior leadership experience preferred.
• Proven experience developing and executing media strategies, market research programs, or content development initiatives.
• Strong knowledge of media channels, digital marketing, advertising, consumer insights, brand positioning, and content management.
• Experience in managing marketing budgets, agencies, external partners, and multidisciplinary teams.
• Strong analytical, strategic thinking, creative direction, and decision-making abilities.
• Excellent leadership, communication, presentation, and stakeholder management skills.
• Proficiency in market research tools, analytics platforms, media planning systems, and content management systems.
• Ability to translate market insights and consumer data into effective business and marketing strategies.
• Fluency in English; additional languages are an advantage.