Digital Range Specialist - Ecommerce

AlFuttaim

Dubai

On-site

AED 133,920 - 200,880

Full time

14 days+

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Benefits offered by this job

On-site role in Dubai*

Job summary

IKEA Dubai is seeking a Digital Range Specialist – Ecommerce to drive online product range visibility, availability, and conversion across digital channels. You will translate insights into actions supporting omnichannel growth and campaign alignment with commercial goals.

Role requires 5+ years in IKEA range management or digital commerce within a fast-paced retail environment, with strong analytics and cross-functional collaboration capabilities.

Qualifications

High School credential or equivalent required.
Minimum 5 years of IKEA range activity, digital commerce, or product range operations.
Experience making commercial decisions in an omnichannel retail environment.
Strong knowledge of IKEA range structure and online product presentation standards.

Responsibilities

Lead the online product range experience to improve availability, visibility, customer engagement, and ecommerce conversion.
Review online shopping behavior and identify ways to simplify the customer journey across digital touchpoints.
Analyze website activity, product sales data, customer feedback, and digital trends to highlight improvement opportunities.
Work with Sales Leaders to optimize the range offer and support commercially sound product decisions.
Ensure the agreed product range is visible, searchable, and buyable across relevant digital channels according to business rules.

Skills

Digital commerce

Ecommerce range management

Online product experience

Product Management

Retail analytics

Customer journey analysis

Omnichannel retail

Product availability

Product visibility

Online conversion optimization

IKEA range management

Range administration

Product forecasting support

Fulfillment coordination

Website sales analysis

Product sales reporting

Customer behavior insights

SEO content support

SEM campaign support

Product description optimization

Online merchandising

Campaign product selection

Promotion planning

Commercial decision-making

Digital channel coordination

Stakeholder management

Cross-functional collaboration

Market trend analysis

Internal reporting

Multichannel shopping experience

Education

High School Credential or equivalent qualification

Job description

Digital Range Specialist – Ecommerce (Dubai, United Arab Emirates)

Salary: 12000-18000 per month.

Role Context

The Digital Range Specialist – Ecommerce helps turn the online product range into a stronger commercial engine by ensuring products are visible, available, searchable, and ready to buy across digital channels. The role connects sales insights, range planning, fulfillment readiness, campaign activity, and digital content improvements so customers can move smoothly from product discovery to purchase. By analyzing website behavior, sales data, customer preferences, and range performance, this position supports better product decisions and contributes to IKEA's multichannel growth in Dubai.

Key Responsibilities

Lead the online product range experience to improve availability, visibility, customer engagement, and ecommerce conversion.
Review online shopping behavior and identify ways to simplify the customer journey across digital touchpoints.
Analyze website activity, product sales data, customer feedback, and digital trends to highlight improvement opportunities.
Work with Sales Leaders to optimize the range offer and support commercially sound product decisions.
Ensure the agreed product range is visible, searchable, and buyable across relevant digital channels according to business rules.
Coordinate product‑level fulfillment, availability, and forecasting inputs to support reliable online selling.
Administer approved range changes across ecommerce platforms and digital channels with accuracy and consistency.
Collaborate with marketing and digital teams to improve product descriptions, digital content, SEO value, and SEM campaign relevance.
Recommend product selections, online promotions, and campaign‑focused range priorities in line with commercial objectives.
Support campaign planning by identifying products with strong customer demand, margin potential, availability, and online appeal.
Work with global teams to stay aligned with business priorities, platform updates, product information standards, and technical developments.
Translate sales and range insights into practical actions that improve product presentation and online customer decision‑making.
Monitor performance gaps across digital range execution and coordinate with internal teams to resolve content, availability, or visibility issues.
Use analytics tools and internal reporting to support evidence‑based decisions around assortment, content, forecasting, and online campaigns.
Contribute to a seamless omnichannel shopping experience by aligning digital range activity with store, sales, marketing, and supply expectations.

Ideal Profile

High School Credential or equivalent qualification is required.
Minimum 5 years of experience managing IKEA range activity, digital commerce, or product range operations.
Proven experience making commercial decisions in an omnichannel retail environment.
Strong knowledge of IKEA range structure, multichannel shopping experience, and online product presentation standards.
Solid understanding of digital commerce processes, customer journey improvement, and ecommerce conversion drivers.
Strong analytics capability with the ability to interpret product sales data, customer behavior, market trends, and digital performance.
Experience working with marketing, sales, range, digital, and global teams on product visibility and campaign execution.
Ability to support SEO and SEM activity through clear product content, relevant recommendations, and improved online product information.
Strong communication, negotiation, and influencing skills with the confidence to align teams around commercial priorities.
Good organizational thinking with the ability to manage range changes, deadlines, reporting, and campaign requirements under pressure.
Flexible, decisive, and comfortable working in a fast‑moving retail environment with multiple stakeholders.
Strong understanding of digital technology, ecommerce tools, internal analytics, and multichannel retail operations.

Skills Set