Regional Sales and Range Leader - Retail Operations

AlFuttaim; Dubai; On-site; AED 200,880 - 279,000; Full time

Benefits offered by this job

Leadership role within respected retail brand

Opportunity for career growth within IKEA and Al-Futtaim

Exposure to international retail standards

Dynamic workplace focused on innovation

Job summary

AlFuttaim in Dubai is seeking a Regional Sales and Range Leader to shape commercial success across multiple stores. This leadership role involves managing product assortment, pricing strategies, and driving sales performance to ensure optimal customer satisfaction.

The ideal candidate will have at least 5 years of retail experience, strong strategic abilities, and a genuine interest in home furnishings. The position offers significant career growth opportunities within the Al-Futtaim group.

Qualifications

• Minimum 5 years of retail experience with strong exposure to sales and commercial operations.
• Previous IKEA shopkeeper experience across one or more business areas preferred.
• Strong strategic, analytical, and tactical decision-making abilities.
• Genuine interest in home furnishings, customer behavior, and retail trends.
• Excellent mathematical skills for pricing and gross margin calculations.
• Strong communication and interpersonal leadership skills.
• Computer literate with strong relationship-building capability.

Responsibilities

• Develop and implement regional Sales and Range action plans aligned with store and country business plans.
• Support shopkeepers across stores through regular communication, coaching, and operational guidance.
• Select products for all marketing activities in coordination with Logistics and commercial teams.
• Ensure product availability across campaigns and the commercial calendar.
• Produce buying guides for complex product ranges and support store sales execution.
• Coordinate all range-related matters between stores, retail management, and IKEA distributors.
• Set product pricing with store sales managers according to IKEA concept guidelines.
• Prepare sales budgets and monitor gross margin performance across the business area.
• Conduct market analysis on home furnishing trends, competitors, and customer preferences.
• Promote alternative products when top-selling items are unavailable.
• Perform range administration in sales IT systems and maintain product data accuracy.
• Coordinate with PR and catalogue production teams for supplier registration and marketing inputs.
• Support competitor analysis and recommend commercial actions for better market positioning.
• Develop and coach sales teams while identifying future leadership talent.

Skills

Retail sales strategy and leadership

Product range planning and optimization

Pricing and gross margin management

Store commercial operations

Market analysis and competitor benchmarking

Team coaching and leadership development

Supplier coordination and catalogue planning

Sales IT systems and range administration

Education

University degree

Job description

Regional Sales and Range Leader - Retail Operations

Location: Dubai, UAE. Industry: Retail. Function: Sales Management. Experience: 5 years. Salary: 18000-25000 monthly (Market estimated). Gender: Any. Nationality: Any. Job Type: Full-time.

Role Context

The Regional Sales and Range Leader is responsible for shaping commercial success across multiple stores by managing product assortment, pricing strategies, and sales planning. This role directly impacts profitability, customer satisfaction, and long-term retail performance by ensuring the right products are available at the right time while supporting store leadership and operational excellence.

Key Responsibilities

• Develop and implement regional Sales and Range action plans aligned with store and country business plans
• Support shopkeepers across stores through regular communication, coaching, and operational guidance
• Select products for all marketing activities in coordination with Logistics and commercial teams
• Ensure product availability across campaigns and the commercial calendar
• Produce buying guides for complex product ranges and support store sales execution
• Coordinate all range-related matters between stores, retail management, and IKEA distributors
• Set product pricing with store sales managers according to IKEA concept guidelines
• Prepare sales budgets and monitor gross margin performance across the business area
• Conduct market analysis on home furnishing trends, competitors, and customer preferences
• Promote alternative products when top-selling items are unavailable
• Perform range administration in sales IT systems and maintain product data accuracy
• Coordinate with PR and catalogue production teams for supplier registration and marketing inputs
• Support competitor analysis and recommend commercial actions for better market positioning
• Develop and coach sales teams while identifying future leadership talent

Ideal Profile

• University degree required
• Minimum 5 years of retail experience with strong exposure to sales and commercial operations
• Previous IKEA shopkeeper experience across one or more business areas preferred
• Strong strategic, analytical, and tactical decision-making abilities
• Genuine interest in home furnishings, customer behavior, and retail trends
• Excellent mathematical skills for pricing and gross margin calculations
• Strong communication and interpersonal leadership skills
• Computer literate with strong relationship-building capability

Skills Set

• Retail sales strategy and leadership
• Product range planning and optimization
• Pricing and gross margin management
• Store commercial operations
• Market analysis and competitor benchmarking
• Team coaching and leadership development
• Supplier coordination and catalogue planning
• Sales IT systems and range administration

Why Join Us

• Leadership role within one of the region's most respected retail brands
• Opportunity to shape regional sales performance and product strategy
• Strong career growth within IKEA and Al-Futtaim Retail operations
• Exposure to international retail standards and commercial planning
• Dynamic workplace focused on innovation and customer experience
• Long-term career stability with a trusted UAE employer