Digital Channel Merchandiser - Web

AlFuttaim; Dubai; On-site; AED 134,000 - 201,000; Full time

Job summary

Al-Futtaim is seeking a Digital Channel Merchandiser - Web in Dubai to optimize IKEA's online presence. You will manage homepage, landing pages, product listings, and content planning to drive engagement and online sales across web and app channels.

The role requires strong ecommerce know-how, data interpretation, and a mobile-first mindset to improve navigation, product visibility, and promotional performance in a fast-moving retail environment.

Qualifications

• Experience in ecommerce, web merchandising, online retail, digital channel management, or product content merchandising.
• Ability to analyze sales data, website traffic, search metrics, and customer behavior to guide merchandising decisions.
• Strong knowledge of digital merchandising methods and ecommerce trading practices.
• Experience with homepage content, landing pages, product categorization, and campaign execution.

Responsibilities

• Merchandise the IKEA website and app in a engaging, commercial, and customer-friendly way.
• Manage homepage, landing page, campaign, and seasonal content in line with promotions and marketing priorities.
• Optimize product listing pages based on customer journey needs, commercial priorities, IKEA global guidelines, and local market relevance.
• Coordinate weekly, monthly, and bi-monthly ecommerce reporting with clear insights and actionable recommendations.
• Work with range, SEO, SEM, marketing, and digital teams to create engaging product content and search-friendly product descriptions.
• Reflect local life-at-home knowledge in digital range presentation while maintaining the IKEA way of merchandising.

Skills

Digital merchandising

Web merchandising

Ecommerce merchandising

Online product presentation

SEO content

Data interpretation

Customer journey

Cross-functional collaboration

Campaign execution

Mobile-first design

UX best practices

Product range planning

Analytics

Content planning

SEO product content

Education

High School Diploma

Job description

Digital Channel Merchandiser - Web Job Snapshot Role: Digital Channel Merchandiser - Web Location: Dubai, United Arab Emirates Industry: Retail Function: Visual-Display Merchandising Experience: Experience in ecommerce, web merchandising, digital retail, or online product presentation Job Type: Full-time Position Overview Digital Channel Merchandiser - Web in Dubai, United Arab Emirates is a Retail hiring opportunity for a digital merchandising professional who can improve the IKEA website and app experience through strong product presentation, customer journey thinking, ecommerce insight, and commercial content planning. The role focuses on website merchandising, homepage and landing page updates, product listing optimization, digital campaign alignment, SEO-supported content, customer behavior analysis, and online sales conversion. This position suits a candidate with strong ecommerce knowledge, web merchandising experience, data interpretation skills, and an understanding of mobile-first digital retail.

Job Details Country: United Arab Emirates City: Dubai Industry: Retail Function: Visual-Display Merchandising Salary: 12000-18000 Estimated salary range based on similar jobs in the job city; please confirm the final offer with the employer. Gender: Any Candidate Nationality: Any Job Type: Full-time

Role Context

The Digital Channel Merchandiser - Web helps shape how customers discover, browse, compare, and buy IKEA products online. The role brings together digital merchandising, ecommerce reporting, product categorization, content planning, search behavior analysis, and commercial priorities to create a more engaging online shopping experience. By improving navigation, product visibility, add-on selling, homepage execution, and campaign presentation, this position supports higher conversion, repeat visits, better margins, and stronger customer satisfaction across IKEA's website and app in Dubai.

Key Responsibilities

• Merchandise the IKEA website and app in an engaging, commercial, and customer-friendly way.
• Manage homepage, landing page, campaign, and seasonal content in line with promotions and marketing priorities.
• Optimize product listing pages based on customer journey needs, commercial priorities, IKEA global guidelines, and local market relevance.
• Organize and categorize products so customers can browse, search, find, and buy with fewer barriers.
• Monitor website data, sales performance, search metrics, traffic behavior, and customer interaction trends.
• Analyze ecommerce metrics to understand how customers respond to product placement, content, navigation, and promotions.
• Coordinate weekly, monthly, and bi-monthly ecommerce reporting with clear insights and actionable recommendations.
• Recommend commercial opportunities for sales steering, cross-selling, upselling, add-on products, and improved basket value.
• Work with range, SEO, SEM, marketing, and digital teams to create engaging product content and search-friendly product descriptions.
• Reflect local life-at-home knowledge in digital range presentation while maintaining the IKEA way of merchandising.
• Support online promotions by selecting commercially relevant products and improving campaign visibility.
• Work closely with global teams to align on business priorities, digital platform updates, technical developments and merchandising standards.
• Review digital merchandising performance to identify gaps in product visibility, customer navigation, add-on sales and margin contribution.
• Use insights from market trends, competition, IKEA priorities, and customer behavior to improve digital product presentation.
• Support the commercial calendar by ensuring online content, product range, and campaign areas are updated accurately and on time.
• Develop range frame options and product presentation approaches that support online sales growth.
• Improve the web and app journey by applying mobile-first, responsive, and user experience best practices.
• Collaborate with internal stakeholders to ensure digital content supports customer needs, sales goals, and brand consistency.

Ideal Profile

• High School Credential is required.
• Experience in ecommerce, web merchandising, online retail, digital channel management, or product content merchandising.
• Strong knowledge of digital merchandising methods and ecommerce trading practices.
• Good understanding of online marketing tools, website content planning, product listing pages, and campaign execution.
• Sound knowledge of IKEA business plans, commercial priorities, strategies, and product range is an advantage.
• Experience using UX design best practices, especially mobile-first and responsive design principles.
• Ability to analyze sales data, website traffic, search metrics, and customer behavior to guide merchandising decisions.
• Strong commercial awareness with the ability to improve conversion, add-on sales, cross-selling, and repeat visits.
• Ability to work with homepage content, landing pages, product categorization, range presentation, and digital campaigns.
• Good communication, negotiation, and influencing skills for working with local and global stakeholders.
• Ability to inspire teams and align different departments around online merchandising priorities.
• Strong attention to detail when managing product content, page layouts, campaign updates, and reporting outputs.
• Comfortable working in a fast-moving retail environment with changing promotions, seasonal campaigns, and commercial deadlines.

Skills Set

• Digital merchandising
• Web merchandising
• Ecommerce merchandising
• Online product presentation
• Website content management
• App merchandising
• Homepage management
• Landing page optimization
• Product listing optimization
• Product categorization
• Customer journey improvement
• Mobile-first design
• Responsive design
• UX best practices
• IKEA product range
• Online sales conversion
• Sales steering
• Cross-selling
• Upselling
• Add-on sales
• Campaign merchandising
• Seasonal promotions
• Commercial calendar support
• Ecommerce reporting
• Website traffic analysis
• Search metrics analysis
• Customer behavior insights
• Product performance analysis
• SEO product content
• SEM content support
• Digital content planning
• Online marketing tools
• Range presentation
• Stakeholder coordination
• Global team alignment
• Visual-Display Merchandising

Why Join Us

This role offers a strong opportunity to influence digital retail performance in Dubai's Retail sector through web merchandising, ecommerce insight, product presentation, and customer journey improvement. The position is ideal for someone who wants to work close to online trading decisions, digital content, IKEA product range planning, campaign execution, and commercial performance. It provides practical exposure to modern ecommerce merchandising while supporting a brand experience that helps customers shop more easily and confidently across web and app channels.

About the Company

Al-Futtaim is a diversified business group headquartered in Dubai, United Arab Emirates, with operations across automotive, financial services, real estate, retail, and healthcare. Al-Futtaim Retail manages leading international brand partnerships across the Middle East, Africa, and Asia, including IKEA and other major retail concepts. The business continues to strengthen its digital retail capability through customer-focused merchandising, strong brand standards, commercial innovation, and a diverse workforce supporting modern omnichannel shopping experiences.