CRM Developer - Laravel & Core PHP, API Integrations

AL Marwan General Contracting Company; Sharjah; On-site; AED 120,000 - 180,000; Full time

Job summary

Al Marwan Group in the United Arab Emirates is seeking a CRM Developer with strong Core PHP and Laravel experience to build, maintain and enhance a custom CRM platform. The role emphasizes secure backend modules, responsive frontend interfaces, and scalable code.

You will integrate REST APIs and third-party systems (Call Center, WhatsApp, SMS, Email), implement lead routing and cron jobs, perform data migrations and optimizations, and develop modules for Lead Management, Workflow Automation and

Qualifications

• Bachelor's degree in Computer Science, Software Engineering, or a related field.
• 3–5 years of experience in Core PHP and Laravel development.
• Strong knowledge of MySQL, database optimization, and SQL queries.
• Experience with REST APIs, AJAX, JSON, and third-party integrations.
• Experience integrating website forms and external lead sources into CRM systems.
• Experience with lead assignment logic, workflow automation, and CRM processes.
• Experience integrating WhatsApp, SMS, Email, Call Center, and MasterPlan.
• Experience creating and managing cron jobs and scheduled tasks.
• Strong frontend development skills using HTML5, CSS3, Bootstrap, JavaScript, jQuery, and Vue.js.
• Good understanding of MVC architecture and software development best practices.
• Strong problem-solving, debugging, and communication skills.

Responsibilities

• Design, develop, and maintain a custom CRM platform using Core PHP, Laravel (MVC), MySQL, HTML, CSS, Bootstrap, JavaScript, jQuery, and Vue.js.
• Develop secure backend modules and responsive frontend interfaces.
• Build and maintain RESTful APIs and integrate third-party systems, including Call Center solutions, WhatsApp API, SMS Gateways, Email Services, Landing Page Forms, and MasterPlan.
• Implement lead assignment and routing based on business rules, agent KPIs, workload, and availability.
• Create and manage automated cron jobs for lead distribution, notifications, reporting, and data synchronization.
• Perform data migration, database optimization, and system upgrades.
• Develop CRM modules, including Lead Management, Workflow Automation, Reporting Dashboards, and Role-Based Access Control.
• Ensure data validation, duplicate prevention, and secure handling of incoming leads.
• Troubleshoot, debug, and optimize system performance and security.
• Write clean, scalable, and well-documented code.
• Collaborate with internal teams to gather requirements and improve CRM workflows.

Skills

Core PHP

Laravel

MySQL

REST APIs

HTML/CSS/Bootstrap/JS

MVC architecture

Problem-solving & debugging

Education

Bachelor's degree in Computer Science

Job description

Al Marwan Group in the United Arab Emirates is seeking a CRM Developer with strong Core PHP and Laravel experience to build, maintain and enhance a custom CRM platform. The role emphasizes secure backend modules, responsive frontend interfaces, and scalable code.

You will integrate REST APIs and third-party systems (Call Center, WhatsApp, SMS, Email), implement lead routing and cron jobs, perform data migrations and optimizations, and develop modules for Lead Management, Workflow Automation and