CRM Campaigns & Insights Specialist

LVMH; Abu Dhabi; On-site; AED 150,000 - 230,000; Full time

Job summary

LVMH in Abu Dhabi seeks a CRM professional to lead data-driven campaigns across email, SMS, and direct marketing, aligning with our brand and seasonal calendars. You will maintain a clean CRM database, create audience segments for clienteling, and support retail teams with tools, insights, and targeted outreach to foster high-value relationships.

Ideal candidates have 2–4 years in CRM or database marketing in luxury or ecommerce, a Bachelor’s in marketing or related field, and strong Excel and

Qualifications

• Bachelor’s degree in marketing, business administration, data analytics, or related field.
• 2–4 years experience in CRM, database marketing, or client development in retail or luxury sectors.
• Hands-on experience with CRM platforms, ESPs, and marketing automation tools.
• Strong data literacy with ability to generate insights and build reports; Excel proficiency; SQL/BI is a plus.

Responsibilities

• Build, test, and deploy targeted email, SMS, and direct marketing campaigns aligned with brand calendars.
• Maintain CRM data hygiene and create precise audience segments for clienteling.
• Support retail teams with clienteling tools, wishlist management, and appointment campaigns.
• Track and report CRM metrics such as open rates, CTR, conversion, and ROI.
• Partner with Digital, Marketing, Retail/Stores, and IT for seamless multichannel experiences.
• Conduct A/B testing on subject lines, content, and send times to optimize performance.

Skills

CRM platforms

Excel

Data analytics

Communication

SQL/BI knowledge

Education

Bachelor’s degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Audience segmentation tools

Job description

LVMH in Abu Dhabi seeks a CRM professional to lead data-driven campaigns across email, SMS, and direct marketing, aligning with our brand and seasonal calendars. You will maintain a clean CRM database, create audience segments for clienteling, and support retail teams with tools, insights, and targeted outreach to foster high-value relationships.

Ideal candidates have 2–4 years in CRM or database marketing in luxury or ecommerce, a Bachelor’s in marketing or related field, and strong Excel and