CRM Acquisition & Onboarding Lead

Etihad food group; Abu Dhabi; Sur place; AED 240 000 - 360 000; Plein temps

Résumé du poste

Etihad Airways is seeking a CRM Acquisition Manager to own and optimize CRM acquisition journeys, from onboarding to first conversion. You will work with Marketing, Digital, Loyalty, and Technology to ensure high-quality, scalable delivery across channels, while leveraging data and AI insights to improve targeting and performance.

Based in Abu Dhabi, you will manage operations, governance, and reporting, driving sustainable growth and customer engagement in a fast-paced environment.

Qualifications

• Degree in Marketing, Business, Communications, or related field.
• 5 years of CRM/digital marketing or customer acquisition experience preferred.
• Hands-on experience delivering CRM onboarding campaigns across email, push notifications, etc.
• Strong segmentation, personalization, and lifecycle marketing knowledge.
• Proven ability to design persuasive CRM campaigns with strong copywriting and layout.

Responsabilités

• Own the implementation and optimization of CRM acquisition journeys from onboarding to first conversion.
• Execute and optimize acquisition campaigns across owned CRM channels with high-quality delivery.
• Manage day-to-day acquisition operations including briefing, build, testing, deployment, and coordination with agencies.
• Monitor performance with engagement, conversion, and early value metrics; provide optimization insights.
• Identify gaps in journeys and propose improvements to lifecycle strategy.
• Manage the Preference Centre and customer profile enrichment for personalization.
• Apply data, propensity scores, and testing learnings to improve targeting and cadence.
• Leverage AI capabilities for targeting, relevance, and conversion within governance frameworks.
• Support testing and share learnings to inform lifecycle strategy evolution.
• Collaborate with Marketing, Digital, Loyalty, E-commerce, and Technology for aligned delivery.

Connaissances

CRM marketing

Digital marketing

Customer acquisition

Lifecycle marketing

Campaign design

Segmentation

Analytics

Stakeholder management

Formation

Bachelor’s degree in Marketing, Business or related field

Outils

Adobe Campaign Manager

Salesforce Marketing Cloud

Braze

Description du poste

Etihad Airways is seeking a CRM Acquisition Manager to own and optimize CRM acquisition journeys, from onboarding to first conversion. You will work with Marketing, Digital, Loyalty, and Technology to ensure high-quality, scalable delivery across channels, while leveraging data and AI insights to improve targeting and performance.

Based in Abu Dhabi, you will manage operations, governance, and reporting, driving sustainable growth and customer engagement in a fast-paced environment.