We are looking for an entrepreneurial and commercially driven Category Head – Security & ELV to lead and grow the Security business in the UAE and GCC.
The role will have end-to-end ownership of the category P&L, strategy, vendor relationships and channel growth, with a strong emphasis on identifying, evaluating and onboarding new security brands to expand the company's portfolio.
Key Responsibilities
- Identify and evaluate new Security / ELV brands with strong market potential.
- Research emerging technologies, products and market gaps to identify new business opportunities.
- Build business cases and proposals for potential new brand partnerships.
- Approach, negotiate and establish relationships with international OEMs and technology manufacturers.
- Negotiate distribution agreements, pricing, margins, rebates, MDF, targets, exclusivity and commercial terms.
- Lead the complete brand onboarding and go-to-market process, from initial identification through to market launch.
- Develop channel and sales strategies for newly introduced brands and establish their presence in the UAE/GCC.
- Own the P&L, revenue, gross margin and overall performance of the Security category.
- Develop and execute the annual category strategy and business plan.
What We’re Looking For
- 10+ years of experience in Security, ELV, CCTV, Access Control, Biometrics, Video Surveillance or related technology.
- Strong UAE/GCC experience in distribution, channel sales or category management.
- Proven experience managing security technology brands and channel partners.
- Strong understanding of products such as CCTV/IP cameras, NVRs, access control, biometrics, time attendance and related security solutions.
- Demonstrated experience identifying and onboarding new brands/OEMs is highly preferred.
- Existing relationships with international security OEMs will be a strong advantage.
- Strong commercial understanding of P&L, margins, pricing, rebates, inventory and forecasting.
- Excellent negotiation, business development and vendor-management skills.
- Entrepreneurial mindset with the ability to build a category rather than simply manage an existing