BTL Manager

Fisher Human Resource Consultancy; Dubai; On-site; AED 223,000 - 391,000; Full time

Job summary

Fisher Human Resource Consultancy in Dubai seeks a CX/BTL Manager to lead planning, execution, and optimization of experiential campaigns across multiple touchpoints, including roadshows, product launches, and retail activations.

You will coordinate clients, venues, suppliers and internal teams to ensure brand consistency, on-time delivery, and measurable CX improvements, with a focus on budgets and post-event analyses.

Qualifications

• 5+ years in BTL, experiential, events, or CX roles.
• Strong expertise in BTL marketing and activations.
• Proven experience managing multi-stakeholder projects.
• Excellent project management and multitasking skills.
• Outstanding client-facing communication and stakeholder handling.
• Experience managing event and activation budgets.
• Arabic and English fluency is beneficial.

Responsibilities

• Lead BTL campaigns and events from concept through completion.
• Translate briefs into actionable execution plans with timelines and budgets.
• Secure venues, suppliers, and production partners while managing compliance.
• Design customer journeys across pre-event to post-event touchpoints.
• Act as day-to-day client contact for BTL and CX scopes.
• Coordinate with internal teams and external partners.
• Prepare budgets and track costs; support sponsorships when needed.
• Conduct post-event evaluations and provide optimization insights.

Skills

BTL/Experiential

Project management

Stakeholder management

Client communication

Budget tracking

Job description

We are seeking a CX/BTL Manager to lead the planning, execution, and optimization of BTL, experiential, and customer experience initiatives across multiple touchpoints. The role will oversee roadshows, test drives, product launches, brand events, retail activations, exhibitions, sponsorship activations, and corporate events, ensuring seamless execution, brand consistency, and meaningful customer engagement.

BTL & Experiential Execution

• Lead BTL campaigns and events from concept through completion.
• Translate client briefs and brand strategies into actionable execution plans.
• Develop proposals covering timelines, venues, suppliers, staffing, budgets, and operational requirements.
• Secure and manage venues, suppliers, contractors, and production partners.
• Ensure legal, insurance, health & safety, and compliance requirements are met.
• Oversee on-ground delivery, troubleshooting, and quality control during live activations.
• Manage event dismantling, wrap-up, and post-event handover.

Customer Experience Management

• Design and manage customer journeys across pre-event, live, and post-event touchpoints.
• Ensure consistency and excellence across customer-facing experiences.
• Identify opportunities to improve customer engagement, event flow, and brand perception.
• Collaborate with creative, digital, CRM, and PR teams to deliver integrated experiences.

Client & Stakeholder Management

• Act as the day-to-day client contact for BTL and CX scopes.
• Coordinate with internal teams including creative, media, production, and PR.
• Manage external stakeholders including venues, vendors, speakers, partners, and media.
• Manage expectations, timelines, approvals, and project delivery.

Budgeting & Commercial Control

• Prepare, manage, and reconcile event and activation budgets.
• Track costs and ensure financial efficiency.
• Manage suppliers against agreed scopes.
• Support sponsorship, partner, and exhibitor coordination where required.

Reporting & Optimization

• Conduct post-event evaluations, including data collection, analysis, and reporting.
• Track attendance, engagement, leads, and CX feedback.
• Provide insights and recommendations to improve future campaigns.

Skills

Requirements

• 5+ years of experience in BTL, experiential, events, or customer experience roles.
• Strong expertise in BTL marketing, events, and experiential activations.
• Proven experience managing complex, multi-stakeholder projects.
• Strong project management, organizational, and multitasking skills.
• Excellent client-facing communication and stakeholder management skills.
• Experience managing event and activation budgets.
• Ability to work under pressure with strong attention to detail.
• Fluent in Arabic and English.
• Advertising agency experience preferred.
• Automotive experience strongly preferred.