BTL Manager FEATURED

ADC; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

ADC in Dubai seeks a seasoned BTL Manager to lead end-to-end experiential campaigns across live events, activations, and CX initiatives. You will oversee roadshows, product launches, brand events, and sponsorship activations while ensuring brand consistency and measurable customer engagement.

The role requires 5–7 years in BTL or events, fluency in Arabic and English, strong project management, budget control, and stakeholder management, with automotive experience preferred.

Qualifications

• 5+ years experience in BTL, experiential, events, or CX roles.
• Strong expertise in BTL marketing, events, and experiential activations.
• Proven experience managing complex, multi-stakeholder projects.

Responsibilities

• Lead planning, execution, and optimization of BTL campaigns across multiple touchpoints.
• Oversee roadshows, product launches, brand events, retail activations, and activations.
• Coordinate with clients and internal teams; manage timelines, budgets, and vendors.
• Ensure brand consistency, legal/compliance, health & safety, and on-ground delivery quality.

Skills

BTL Marketing

Events & Activations

Project Management

Client-facing Communication

Budget Management

Arabic

English

Agency Experience

Automotive Experience

Job description

# BTL ManagerWe are seeking a CX/BTL Manager to lead the planning, execution, and optimization of BTL, experiential, and customer experience initiatives across multiple touchpoints. The role will oversee roadshows, test drives, product launches, brand events, retail activations, exhibitions, sponsorship activations, and corporate events, ensuring seamless execution, brand consistency, and meaningful customer engagement.**BTL & Experiential Execution*** Lead BTL campaigns and events from concept through completion.* Translate client briefs and brand strategies into actionable execution plans.* Develop proposals covering timelines, venues, suppliers, staffing, budgets, and operational requirements.* Secure and manage venues, suppliers, contractors, and production partners.* Ensure legal, insurance, health & safety, and compliance requirements are met.* Oversee on-ground delivery, troubleshooting, and quality control during live activations.* Manage event dismantling, wrap-up, and post-event handover.**Customer Experience Management*** Design and manage customer journeys across pre-event, live, and post-event touchpoints.* Ensure consistency and excellence across customer-facing experiences.* Identify opportunities to improve customer engagement, event flow, and brand perception.* Collaborate with creative, digital, CRM, and PR teams to deliver integrated experiences.**Client & Stakeholder Management*** Act as the day-to-day client contact for BTL and CX scopes.* Coordinate with internal teams including creative, media, production, and PR.* Manage external stakeholders including venues, vendors, speakers, partners, and media.* Manage expectations, timelines, approvals, and project delivery.**Budgeting & Commercial Control*** Prepare, manage, and reconcile event and activation budgets.* Track costs and ensure financial efficiency.* Manage suppliers against agreed scopes.* Support sponsorship, partner, and exhibitor coordination where required.**Reporting & Optimization*** Conduct post-event evaluations, including data collection, analysis, and reporting.* Track attendance, engagement, leads, and CX feedback.* Provide insights and recommendations to improve future campaigns.#### Requirements* 5+ years of experience in BTL, experiential, events, or customer experience roles.* Strong expertise in BTL marketing, events, and experiential activations.* Proven experience managing complex, multi-stakeholder projects.* Strong project management, organizational, and multitasking skills.* Excellent client-facing communication and stakeholder management skills.* Experience managing event and activation budgets.* Ability to work under pressure with strong attention to detail.* Fluent in **Arabic and English**.* Advertising agency experience preferred.* Automotive experience strongly preferred.### BTL ManagerMarketing / Digital Marketing / AdvertisingDubai**Experience:** 5-7 years