Marketing Director - Events

LINKVIVA; Dubai; On-site; AED 350,000 - 700,000; Full time

Job summary

LINKVIVA in the UAE seeks a Marketing Director to lead the strategic planning and execution of marketing across LINKVIVA’s events and client projects. This senior role combines vision with hands‑on delivery to translate client objectives into impactful, insight‑driven marketing strategies that deliver measurable results.

You will oversee the full lifecycle of campaigns—from brief and concept development to execution, optimization, and reporting—ensuring alignment with creative direction,

Qualifications

• 10+ years of experience in marketing, with a focus on events marketing.
• Proven ability to deliver large-scale, integrated campaigns.
• Strong strategic thinking and leadership to manage teams and clients.

Responsibilities

• Lead the development of 360° marketing strategies across all projects and events.
• Translate briefs into insight-led marketing approaches.
• Define positioning, messaging, and campaign direction.
• Oversee end-to-end delivery of integrated campaigns across digital, social, PR, media, partnerships, and activations.
• Drive audience growth, engagement, and attendance across all phases.
• Present strategies and performance insights to clients and stakeholders.
• Build and manage client relationships and lead cross-disciplinary teams.

Skills

10+ years marketing experience

Event marketing expertise

Strategic thinking

Client management

Team leadership

Job description

Founded in 2003, we’ve built a legacy of unforgettable experiences across the Middle East. From flagship public events to large-scale activations, our work blends logistical excellence with creative ambition to shape moments that matter.

We are LINKVIVA — creators of experiences that live beyond the day.

Our Energy (Values) – The 5Ps

People – We rise by lifting others

Positivity – We see the light, even in chaos

Perfection – Not flawless. But fearless in chasing better

Passion – We lead with fire in the belly

Why You Should Join Us

Lead at Scale: Own and shape marketing strategy across large-scale, high-profile projects

Drive Growth & Impact: Deliver campaigns that influence attendance, engagement, and commercial performance

Strategic Influence: Partner with clients, leadership, and cross-functional teams to drive results

High-Impact Work: Lead integrated campaigns that reach and engage diverse audiences

About the Role

As Marketing Director, you will lead the strategic planning and execution of marketing across LINKVIVA’s events and client projects.

This is a senior leadership role requiring both strategic vision and hands‑on execution, where you will translate client objectives into impactful, insight‑driven marketing strategies that deliver measurable results.

You will oversee the full lifecycle of marketing campaigns — from brief and concept development through to execution, optimisation, and reporting — ensuring alignment with creative direction, audience engagement, and commercial objectives.

What You’ll Do

• Lead the development of 360° marketing strategies across all projects and events
• Translate client briefs into clear, insight-led marketing approaches
• Define positioning, messaging, and campaign direction
• Oversee end-to-end delivery of integrated campaigns across digital, social, PR, media, partnerships, and activations
• Drive audience growth, engagement, and attendance across all campaign phases
• Act as the primary marketing lead for clients, presenting strategies and performance insights
• Build and maintain strong client and stakeholder relationships
• Lead, mentor, and develop marketing teams across multiple disciplines
• Manage agencies, partners, and suppliers to ensure quality and consistency
• Define and track KPIs and campaign performance, optimising in real time
• Deliver post‑campaign analysis, insights, and recommendations
• Ensure marketing contributes to revenue growth, commercial success, and business objectives
• Identify upsell opportunities and support new business pitches

About You

A senior marketing leader with 10+ years of experience, ideally within events, experiential, or agency environments

Proven track record of delivering large-scale integrated marketing campaigns

Strong strategic thinker with the ability to translate ideas into impactful execution

Commercially driven, with a clear understanding of ROI, revenue, and performance metrics

Experienced in leading and developing high-performing teams

Confident in managing clients and senior stakeholders

Highly organised and capable of managing multiple projects under pressure

Data‑driven, using insights to inform decisions and optimise performance

What You Need to Apply

10+ years of experience in marketing, with a strong focus on event marketing

Proven experience managing large-scale campaigns and integrated strategies

Strong expertise across digital, social, PR, media, partnerships, and activations

Experience in client‑facing roles within agencies or event environments

Strong commercial mindset with the ability to link marketing to business outcomes

Fluent in Arabic and English (spoken and written)

Based in the UAE or open to relocation

Your Application Will Stand Out If You

Experience working on large-scale public events or government projects

Strong understanding of regional audiences and market dynamics

Experience integrating sponsorship and commercial partnerships into campaigns

Proven success in driving audience growth and engagement at scale