Brand Expansion Lead — UAE Market Growth

GMG Gulf; Dubai; On-site; AED 223,000 - 391,000; Full time

Job summary

GMG is seeking a Business Development Manager - Brand Expansion in Dubai to drive brand acquisition and route-to-market expansion across the UAE. You will own the end-to-end commercial cycle from identifying brands to contract signing and market launch, building profitable distribution networks and strategic partnerships.

You will analyze categories, negotiate terms, manage pricing, landed costs, and regulatory readiness, while coordinating with Legal, Finance, and Supply Chain to ensure timely

Qualifications

• Minimum 5 years in Sales or Business Development.
• At least 3 years of commercial experience in the UAE.
• Proven experience acquiring brands, principals, customers, or distribution rights.
• Strong understanding of distribution economics and route-to-market development.
• Able to prepare landed-cost, pricing, margin, and working-capital models.

Responsibilities

• Build and prioritize a pipeline of target brands and principals.
• Analyze categories, price tiers, pack formats, and underserved market segments.
• Develop proposals and manage negotiations through contract signature.
• Review export readiness, certifications, compliance, regional agreements, and channel conflicts.
• Define coverage, listings, launch sequences, and required trade investment.
• Coordinate item-master and ERP setup after contract signing.
• Establish supply plans, warehousing, cold-chain requirements, and initial order quantities.

Skills

Brand acquisition

Principal development

Business development

UAE market expansion

Landed-cost modeling

Margin analysis

Pricing architecture

Route-to-market strategy

Tools

SAP

CRM

ERP

Job description

GMG is seeking a Business Development Manager - Brand Expansion in Dubai to drive brand acquisition and route-to-market expansion across the UAE. You will own the end-to-end commercial cycle from identifying brands to contract signing and market launch, building profitable distribution networks and strategic partnerships.

You will analyze categories, negotiate terms, manage pricing, landed costs, and regulatory readiness, while coordinating with Legal, Finance, and Supply Chain to ensure timely