Brand and Communication Executive

Justlife.com; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Justlife is seeking an experienced copywriter to own CRM messaging across push, WhatsApp, and email, crafting content that drives engagement and conversions. You will shape the funnel, write compelling service descriptions, and brief designers to execute campaigns while maintaining a consistent brand voice across channels.

You will collaborate daily with Marketing, Performance, BD, Product and Customer Service, ensuring high-quality, on-brand copy at scale in a fast-paced environment.

Qualifications

• Portfolio showing copy that moved metrics (open rate, CTR, conversions).
• Exceptional written English, clear, persuasive and grammatically flawless across email, social and web.
• Strong editorial judgment; ability to use AI without sounding like it and transform generic AI copy into original, nuanced work.
• Proven multi-channel copywriting across CRM, web, social ads.
• Experience in fast-paced agency or startup environments juggling multiple brands and deadlines.
• Strong first-pass accuracy; careful with concepts and punctuation.

Responsibilities

• Own CRM copy, write push notifications, WhatsApp messages and email to improve open and click-through rates.
• Shape funnel content and craft service descriptions to move customers from interest to booking.
• Brief design and ship campaigns; translate ideas into sharp briefs and oversee execution.
• Define the brand voice and ensure all outputs sound like Justlife, consistently and cleanly.

Skills

Portfolio that moved metrics

Exceptional written English

Editorial judgment

Multi-channel copywriting

Agency/startup experience

First-pass accuracy

Education

Degree in Marketing/Media & Communications/English

Tools

Google Analytics

Email platforms

Social media management

Adobe Creative Suite / Canva

Job description

The Role

You ll own the Justlife voice across the entire customer journey CRM campaigns push SMS email funnel and service content copy for new product features ad concepts and offline materials like banners and flyers You ll write the briefs designers build from take ideas from concept to execution and partner daily with Marketing Performance Business Development Product and Customer Service You ll report to the Content Lead and have the room to shape how the brand sounds as we scale This isn t a low-volume purely strategic content role You ll need to create at pace and handle a meaningful volume of work but without compromising on taste quality or relevance We re looking for someone who can combine strong output with strong judgment We expect you to bring ideas raise the bar and write copy that sounds unmistakably like Justlife and makes people act

What You ll Own in Your First 6 Months

Own CRM copy Write push notifications WhatsApp messages and email people actually open and click and move CTR Shape the funnel Craft service descriptions and funnel content that carry customers from interest to booking Brief design and ship campaigns Turn ideas into sharp briefs partner with designers and take ads and offline materials from concept to execution Define the brand voice Set the standard so every piece sounds like Justlife consistent on-tone and clean on the first pass Bring new ideas Introduce fresh angles and formats that lift engagement not just fill the calendar

How We Work

Fast but taste-led We create a lot and we protect the quality bar while we do it Brand-led Everything sounds like Justlife one voice every channel Cross-functional You ll work daily with design marketing performance business development product and customer service Data-aware We read CTR and engagement and let it sharpen the next piece Culturally plugged-in We write for the GCC

What We re Looking For

Must-haves

• A portfolio that shows copy that worked Pieces you can point to that moved a metric open rate CTR conversion or shaped a brand Your portfolio matters more than your CV
• Exceptional written English Clear persuasive and grammatically flawless across email social and web
• Strong editorial judgment You know how to use AI without sounding like it and can spot challenge amp transform generic AI copy into work that feels original nuanced amp unmistakably human
• Proven multi-channel copywriting Across formats and channels CRM web social ads
• Fast-paced agency startup experience You re used to juggling multiple brands briefs amp deadlines while adapting quickly to different voices formats amp feedback
• Fast without dropping the bar Strong first-pass accuracy you sweat both the concept and the comma

Nice-to-haves

• A degree in Marketing Media amp Communications English Literature or a related field
• Familiarity with digital marketing tools Google Analytics email platforms social media management
• Basic design-tool fluency Adobe Creative Suite Photoshop Illustrator or Canva
• Experience supporting campaigns or product launches across teams
• Experience in the service or consumer-tech industry
• Basic HTML CSS for email templates and web updates an understanding of SEO and SEM