Junior English Copywriter

Justlife.com; Dubai; On-site; AED 60,000 - 90,000; Full time

Benefits offered by this job

Birthday day off

JustHoliday

Justlife service credits

Team challenges

Company discounts

Job summary

Justlife, a fast-growing GCC home-services platform, is hiring a Junior English Copywriter in Dubai. You will own the voice across customer journeys, CRM campaigns, push, SMS, email, product copy, and offline materials.

You will collaborate with Marketing, Performance, Business Development, Product and Customer Service to ship high-quality copy at scale. You will craft briefs with designers, maintain a consistent tone, and bring fresh ideas to lift engagement while upholding taste and relevance

Qualifications

• Portfolio showing copy that moved a metric (open rate, CTR, conversion).
• Exceptional written English: clear, persuasive, grammatically flawless across email, social, and web.
• Proven multi-channel copywriting across CRM, web, social ads.
• Strong first-pass accuracy: fast yet precise with concepts and commas.
• Experience shaping brand voice and tone across campaigns.

Responsibilities

• Own the Justlife voice across the customer journey (CRM, push, SMS, email).
• Write briefs; work with designers to execute campaigns.
• Shape the funnel with product/service descriptions and funnel content.
• Define brand voice to sound consistently Justlife on every channel.
• Generate fresh ideas to lift engagement and performance.

Skills

Copywriting

Portfolio

Multi-channel copywriting

CRM copy

English writing

Education

Marketing Communications degree

Tools

Adobe Creative Suite

HTML/CSS for emails

Google Analytics

Job description

JUSTLIFE MARKETING DUBAI UAE Junior English Copywriter - Dubai

Own the voice millions of people across the GCC read tap and act on every day Every month hundreds of thousands of people across the GCC book a cleaner a beauty service a handyman or a healthcare visit through Justlife The words that move them to tap book the push the email the service description the ad are some of the most-read copy in the region Soon they'll be yours We re looking for a writer to own how Justlife sounds not maintain it define it Someone who writes clean persuasive copy fast thinks like a creator is plugged into GCC culture and wants real creative ownership at one of the region s fastest-growing companies

The Role

You ll own the Justlife voice across the entire customer journey CRM campaigns push SMS email funnel and service content copy for new product features ad concepts and offline materials like banners and flyers You ll write the briefs designers build from take ideas from concept to execution and partner daily with Marketing Performance Business Development Product and Customer Service You ll report to the Content Lead and have the room to shape how the brand sounds as we scale This isn t a low-volume purely strategic content role You ll need to create at pace and handle a meaningful volume of work but without compromising on taste quality or relevance We re looking for someone who can combine strong output with strong judgment We expect you to bring ideas raise the bar and write copy that sounds unmistakably like Justlife and makes people act

What You ll Own in Your First 6 Months

• Own CRM copy Write push notifications WhatsApp messages and email people actually open and click and move CTR
• Shape the funnel Craft service descriptions and funnel content that carry customers from interest to booking
• Brief design and ship campaigns Turn ideas into sharp briefs partner with designers and take ads and offline materials from concept to execution
• Define the brand voice Set the standard so every piece sounds like Justlife consistent on-tone and clean on the first pass
• Bring new ideas Introduce fresh angles and formats that lift engagement not just fill the calendar

How We Work

Fast but taste-led We create a lot and we protect the quality bar while we do it Brand-led Everything sounds like Justlife one voice every channel Cross-functional You ll work daily with design marketing performance business development product and customer service Data-aware We read CTR and engagement and let it sharpen the next piece Culturally plugged-in We write for the GCC

What We re Looking For

Must-haves

• A portfolio that shows copy that worked Pieces you can point to that moved a metric open rate CTR conversion or shaped a brand Your portfolio matters more than your CV Exceptional written English Clear persuasive and grammatically flawless across email social and web Proven multi-channel copywriting Across formats and channels CRM web social ads Fast without dropping the bar Strong first-pass accuracy you sweat both the concept and the comma.

Nice-to-haves

• A degree in Marketing Communications Business or a related field Familiarity with digital marketing tools Google Analytics email platforms social media management Basic design-tool fluency Adobe Creative Suite Photoshop Illustrator or Canva Experience supporting campaigns or product launches across teams Experience in the service or consumer-tech industry Basic HTML/CSS for email templates and web updates an understanding of SEO and SEM.

What s In It For You

• The work itself Your words in front of millions across the GCC real ownership of a brand voice and the room to make creative calls not just clear a brief queue We grow you Training a clear growth path and a fast company that makes for fast careers you ll build the voice alongside the Content Lead We care about you Your birthday a bonus day off JustHoliday Free Justlife service credits Team challenges and socials that are actually fun We recognize you JustHeroes rewards referral bonuses and company discounts Great work gets seen

Why Justlife

Why Now We started in 2015 by digitalising home cleaning in the UAE Today we operate across 10 cities with 200 full-time employees 6K service professionals and over 15 million sessions delivered We re a scaling tech company and one of the region s AI pioneers with the ambition to build the most loved super app for home services in the region Our brand was built one message at a time The next chapter is yours to write

If you can make a push notification feel like a good idea if you sweat both the concept and the comma if you want to own a voice that reaches millions across the GCC