Copywriter

Blanco Landaeta Consulting; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

Blanco Landaeta Consulting is seeking a skilled Copywriter to craft clear, engaging content for brand, marketing, and product communications. You’ll collaborate with marketing, creative, design, and product teams to produce persuasive content across websites, social media, emails, brochures, and presentations.

The role requires a portfolio, mastery of English, proofreading, SEO awareness, and the ability to adapt tone to audiences.

Qualifications

• Bachelor’s degree or above in English, Journalism, Communications, Marketing, Advertising, Media, or related discipline.
• Excellent command of written English with strong grammar, vocabulary, tone, and storytelling skills.
• Strong ability to write clear, concise, creative, and persuasive copy for different audiences and formats.
• Strong understanding of brand voice, marketing communication, content strategy, and audience engagement.
• Excellent editing and proofreading skills with strong attention to detail.
• Ability to transform complex information into accessible, compelling content.
• Strong research, critical-thinking, and information-organization skills.
• Creative mindset with the ability to develop fresh ideas, concepts, headlines, and messaging.
• Good understanding of digital content, social media, SEO principles, and content marketing is a plus.

Responsibilities

• Develop copy for websites, social media, ads, emails, brochures, and product materials.
• Translate briefs and business objectives into engaging content.
• Create headlines, taglines, calls to action, and product descriptions.
• Adapt tone and messaging to different audiences and platforms.
• Collaborate with designers and marketers to ensure copy aligns with visuals.
• Research audiences, products, industries, and competitors to inform content.
• Edit and proofread to ensure clarity, accuracy, and brand alignment.
• Maintain consistent brand voice across channels.
• Revise content based on feedback while keeping objectives intact.

Skills

Copywriting

Editing & proofreading

Brand voice

Content strategy

Research

Storytelling

Collaboration

SEO basics

Education

Bachelor's degree in English/related

Job description

Role Description As a Copywriter, you will be responsible for creating clear, engaging, and persuasive written content that supports brand, marketing, communication, and business objectives. You will work closely with marketing, creative, design, product, and other teams to develop compelling content across multiple channels and audiences.

Key responsibilities include:

• Develop creative and high-quality copy for websites, social media, advertising campaigns, email marketing, brochures, presentations, product materials, and other communication channels.
• Translate creative briefs, business objectives, and key messages into clear and engaging written content.
• Develop headlines, taglines, campaign concepts, calls to action, product descriptions, and other marketing copy.
• Adapt tone, style, and messaging to different audiences, platforms, campaigns, and brand requirements.
• Collaborate with designers, marketers, content creators, and other stakeholders to ensure copy and visual elements work together effectively.
• Research target audiences, products, industries, competitors, and relevant topics to support accurate and meaningful content.
• Edit and proofread content to ensure clarity, consistency, accuracy, grammar, tone, and brand alignment.
• Develop and maintain consistent brand voice and messaging across communication channels.
• Revise content based on feedback while maintaining the original communication objectives and creative quality.
• Contribute creative ideas to campaigns, content strategies, storytelling initiatives, and brand communications.
• Optimize digital content for readability, engagement, search visibility, and platform-specific requirements where applicable.
• Maintain organized content files, drafts, references, and approved copy.
• Stay informed about content trends, consumer behavior, digital platforms, and emerging communication formats.

Qualifications

• Bachelor’s degree or above in English, Journalism, Communications, Marketing, Advertising, Media, or a related discipline.
• Excellent command of written English with strong grammar, vocabulary, tone, and storytelling skills.
• Strong ability to write clear, concise, creative, and persuasive copy for different audiences and formats.
• Strong understanding of brand voice, marketing communication, content strategy, and audience engagement.
• Excellent editing and proofreading skills with strong attention to detail.
• Ability to transform complex information into accessible, compelling, and audience-focused content.
• Strong research, critical-thinking, and information-organization skills.
• Creative mindset with the ability to develop fresh ideas, concepts, headlines, and messaging.
• Good understanding of digital content, social media, SEO principles, and content marketing is a plus.
• Strong collaboration and communication skills with the ability to work effectively with creative and cross-functional teams.
• Ability to manage multiple content projects, priorities, and deadlines while maintaining quality.
• Familiarity with content management systems, collaboration tools, and standard office software.
• A strong writing portfolio demonstrating versatility, creativity, clarity, and effective communication.