Junior English Copywriter at JUSTLIFE

JUSTLIFE; Dubai; On-site; AED 60,000 - 90,000; Full time

Job summary

JUSTLIFE is seeking a Junior English Copywriter in Dubai to own the brand voice across the customer journey, CRM campaigns, and product content. The role includes writing briefs, collaborating with design, and shaping campaigns for scale.

You will own CRM copy, craft engaging push notifications, emails, and messages, and drive content that moves users from interest to action while maintaining Justlife’s tone.

Qualifications

• Portfolio that shows copy that worked and moved metrics (open rate, CTR, conversions).
• Exceptional written English across email, social, and web.
• Proven multi‑channel copywriting: CRM, web, social, ads.

Responsibilities

• Own the Justlife voice across CRM campaigns and product features.
• Write briefs for designers and ship campaigns from concept to execution.
• Partner daily with Marketing Performance, Business Development, Product, and Customer Service.
• Own CRM copy and shape the funnel to improve engagement and bookings.

Skills

Copywriting

CRM copywriting

Multichannel copy

English proficiency

Education

Marketing / Communications degree

Tools

Adobe Photoshop

Adobe Illustrator

Canva

Google Analytics

Job description

Junior English Copywriter – at JUSTLIFE in Dubai, UAE. This Full time on site position offers great opportunities for career growth.

The Role

Own the Justlife voice across the entire customer journey, CRM campaigns (push, SMS, email), funnel and service content, copy for new product features, ad concepts, and offline materials like banners and flyers. Write the briefs designers build from, take ideas from concept to execution, and partner daily with Marketing Performance, Business Development, Product, and Customer Service. Report to the Content Lead and have the room to shape how the brand sounds as we scale.

What You’ll Own in Your First 6 Months

Own CRM copy. Write push notifications, WhatsApp messages, and email people actually open and click and move CTR. Shape the funnel. Craft service descriptions and funnel content that carry customers from interest to booking. Brief design and ship campaigns. Turn ideas into sharp briefs, partner with designers, and take ads and offline materials from concept to execution. Define the brand voice. Set the standard so every piece sounds like Justlife, consistent, on-tone, and clean on the first pass. Bring new ideas. Introduce fresh angles and formats that lift engagement, not just fill the calendar.

How We Work

Fast, but taste‑led. We create a lot and we protect the quality bar while we do it. Brand‑led. Everything sounds like Justlife: one voice, every channel. Cross‑functional. You’ll work daily with design, marketing performance, business development, product, and customer service. Data‑aware. We read CTR and engagement, and let it sharpen the next piece. Culturally plugged‑in. We write for the GCC.

What We’re Looking For

Must‑haves

• A portfolio that shows copy that worked. Pieces you can point to that moved a metric open rate, CTR, conversion or shaped a brand. Your portfolio matters more than your CV.
• Exceptional written English. Clear, persuasive, and grammatically flawless across email, social, and web.
• Proven multi‑channel copywriting. Across formats and channels, CRM, web, social, ads.
• Fast without dropping the bar. Strong first‑pass accuracy, you sweat both the concept and the comma.

Nice‑to‑haves

• A degree in Marketing, Communications, Business, or a related field.
• Familiarity with digital marketing tools, Google Analytics, email platforms, social media management.
• Basic design‑tool fluency, Adobe Creative Suite (Photoshop, Illustrator) or Canva.
• Experience supporting campaigns or product launches across teams.
• Experience in the service or consumer‑tech industry.
• Basic HTML/CSS for email templates and web updates; an understanding of SEO and SEM.

What’s In It For You

The work itself. Your words in front of millions across the GCC, real ownership of a brand voice, and the room to make creative calls, not just clear a brief queue. We grow you. Training, a clear growth path, and a fast company that makes for fast careers, you’ll build the voice alongside the Content Lead. We care about you.

• Your birthday \= a bonus day off (JustHoliday).
• Free Justlife service credits.
• Team challenges and socials that are actually fun.
• We recognize you.
• JustHeroes rewards, referral bonuses, and company discounts.

Why Justlife, Why Now

We started in 2015 by digitalising home cleaning in the UAE. Today we operate across 10+ cities, with 200+ full‑time employees, 6K+ service professionals, and over 15 million sessions delivered. We’re a scaling tech company, and one of the region’s AI pioneers with the ambition to build the most loved super app for home services in the region. Our brand was built one message at a time. The next chapter is yours to write.

If you can make a push notification feel like a good idea, if you sweat both the concept and the comma, if you want to own a voice that reaches millions across the GCC, show us your work. #everydaybetter DNUALGmbfI