Junior English Copywriter

Justlife; Dubai; On-site; AED 111,600 - 178,560; Full time

Benefits offered by this job

Birthday bonus day off

Free Justlife service credits

Team challenges and socials

JustHeroes rewards

Job summary

Justlife in Dubai is seeking a Junior English Copywriter to own the Justlife voice across the customer journey—from push notifications to service descriptions and ads. You’ll collaborate with Marketing, Product, and Customer Service to craft copy that moves users to book.

The role is fast-paced, high-visibility, with real creative ownership and opportunities to shape GCC brand language as Justlife scales in the region.

Qualifications

• A portfolio showing copy that moved metrics (open rate, CTR, conversions).
• Exceptional written English across email, social, and web.
• Proven multi-channel copywriting across CRM, web, social, and ads.
• Fast without compromising quality or tone.

Responsibilities

• Own CRM copy across channels (push, SMS, email).
• Shape the marketing funnel with service descriptions and content.
• Brief design teams and ship campaigns from concept to execution.
• Define and enforce the brand voice across all materials.

Skills

Copywriting

English proficiency

Multi-channel copywriting

Fast turnaround

Education

Marketing/Communications degree

Tools

HTML/CSS basics

Adobe Creative Suite

Job description

JUSTLIFE

• MARKETING
• DUBAI, UAE

Junior English Copywriter - Dubai

Own the voice millions of people across the GCC read, tap, and act on every day.

Every month, hundreds of thousands of people across the GCC book a cleaner, a beauty service, a handyman, or a healthcare visit through Justlife. The words that move them to tap “book”, the push, the email, the service description, the ad are some of the most-read copy in the region. Soon, they’ll be yours.

We’re looking for a writer to own how Justlife sounds, not maintain it, define it. Someone who writes clean, persuasive copy fast, thinks like a creator, is plugged into GCC culture, and wants real creative ownership at one of the region’s fastest-growing companies.

The Role

You’ll own the Justlife voice across the entire customer journey, CRM campaigns (push, SMS, email), funnel and service content, copy for new product features, ad concepts, and offline materials like banners and flyers. You’ll write the briefs designers build from, take ideas from concept to execution, and partner daily with Marketing Performance, Business Development, Product, and Customer Service. You’ll report to the Content Lead and have the room to shape how the brand sounds as we scale.

This isn’t a low-volume, purely strategic content role. You’ll need to create at pace and handle a meaningful volume of work, but without compromising on taste, quality, or relevance. We’re looking for someone who can combine strong output with strong judgment. We expect you to bring ideas, raise the bar, and write copy that sounds unmistakably like Justlife and makes people act.

What You’ll Own in Your First 6 Months

• Own CRM copy. Write push notifications, WhatsApp messages, and email people actually open and click and move CTR
• Shape the funnel. Craft service descriptions and funnel content that carry customers from interest to booking
• Brief design and ship campaigns. Turn ideas into sharp briefs, partner with designers, and take ads and offline materials from concept to execution
• Define the brand voice. Set the standard so every piece sounds like Justlife, consistent, on-tone, and clean on the first pass
• Bring new ideas. Introduce fresh angles and formats that lift engagement, not just fill the calendar

How We Work

• Fast, but taste-led. We create a lot and we protect the quality bar while we do it
• Brand-led. Everything sounds like Justlife: one voice, every channel
• Cross-functional. You’ll work daily with design, marketing performance, business development, product, and customer service
• Data-aware. We read CTR and engagement, and let it sharpen the next piece
• Culturally plugged-in. We write for the GCC

What We’re Looking For

Must-haves

• A portfolio that shows copy that worked. Pieces you can point to that moved a metric open rate, CTR, conversion or shaped a brand. Your portfolio matters more than your CV
• Exceptional written English. Clear, persuasive, and grammatically flawless across email, social, and web
• Proven multi-channel copywriting. Across formats and channels, CRM, web, social, ads
• Fast without dropping the bar. Strong first-pass accuracy, you sweat both the concept and the comma

Nice-to-haves

• A degree in Marketing, Communications, Business, or a related field
• Familiarity with digital marketing tools, Google Analytics, email platforms, social media management
• Basic design-tool fluency, Adobe Creative Suite (Photoshop, Illustrator) or Canva
• Experience supporting campaigns or product launches across teams
• Experience in the service or consumer-tech industry
• Basic HTML/CSS for email templates and web updates; an understanding of SEO and SEM

What’s In It For You

• The work itself. Your words in front of millions across the GCC, real ownership of a brand voice, and the room to make creative calls, not just clear a brief queue
• We grow you. Training, a clear growth path, and a fast company that makes for fast careers, you’ll build the voice alongside the Content Lead
• We care about you. Your birthday = a bonus day off (JustHoliday). Free Justlife service credits. Team challenges and socials that are actually fun
• We recognize you. JustHeroes rewards, referral bonuses, and company discounts. Great work gets seen

Why Justlife, Why Now

We started in 2015 by digitalising home cleaning in the UAE. Today we operate across 10+ cities, with 200+ full-time employees, 6K+ service professionals, and over 15 million sessions delivered. We’re a scaling tech company, and one of the region’s AI pioneers with the ambition to build the most loved super app for home services in the region.

Our brand was built one message at a time. The next chapter is yours to write.

If you can make a push notification feel like a good idea, if you sweat both the concept and the comma, if you want to own a voice that reaches millions across the GCC, show us your work.

#everydaybetter