B2B Lead Generation Specialist

Super U Coupvray; Abu Dhabi; On-site; AED 60,000 - 120,000; Full time

Job summary

Super U Coupvray in Abu Dhabi is seeking a proactive B2B Lead Generation Specialist to identify potential business customers, build qualified prospect lists, and support a growing sales pipeline.

You will research target industries, contact decision-makers via email and LinkedIn, maintain CRM records, and collaborate with sales and marketing to refine ICPs and measure outbound performance.

Qualifications

• Diploma or bachelor's degree preferred in marketing, business, or related field.
• Understanding of B2B sales processes and lead qualification.
• Ability to research target markets and identify decision-makers.
• Familiarity with LinkedIn, databases, and online research tools.
• Knowledge of CRM systems like Salesforce or HubSpot.

Responsibilities

• Research target industries and identify decision-makers.
• Create and maintain qualified prospect lists.
• Support outbound outreach via email and LinkedIn.
• Collaborate with sales and marketing to define ICPs.
• Maintain accurate CRM records and monitor lead metrics.
• Analyse response rates and lead quality to improve outreach.

Skills

Lead generation

Prospect research

CRM management

LinkedIn outreach

Email outreach

Sales funnel understanding

Education

Bachelor's degree or equivalent

Tools

Salesforce

HubSpot

LinkedIn

Job description

Role Description

We are seeking a proactive and results-oriented B2B Lead Generation Specialist to identify potential business customers, build qualified prospect lists, and support the development of a strong sales pipeline. The ideal candidate has a good understanding of business-to-business marketing, prospect research, and lead qualification, with the ability to identify opportunities that align with the organisation's target markets and commercial objectives.

In this role, you will research target industries, identify decision-makers, gather relevant business information, and develop targeted prospect lists using digital platforms, professional networks, company websites, and lead generation tools. You will support outbound outreach initiatives through email, LinkedIn, and other appropriate communication channels to establish initial contact and generate interest in the organisation's products or services.

You will also collaborate with sales and marketing teams to define ideal customer profiles, refine targeting strategies, maintain accurate customer relationship management (CRM) records, and monitor lead generation performance. By analysing response rates, engagement trends, and lead quality, you will help identify opportunities to improve outreach effectiveness and contribute to sustainable business growth.

The position requires strong research skills, commercial awareness, attention to detail, and a structured approach to prospect management. You should be comfortable working with data, communicating professionally with business contacts, and managing multiple lead generation activities while maintaining accurate records and following applicable data protection requirements.

• A diploma, bachelor's degree, or equivalent qualification in Marketing, Business Administration, Communications, Sales, or a related field is preferred.
• Understanding of B2B sales processes, lead generation strategies, prospect qualification, and business development fundamentals.
• Ability to research target markets, identify potential clients, and locate relevant decision-makers across different industries.
• Familiarity with LinkedIn, company databases, online research tools, and professional networking platforms.
• Knowledge of CRM systems such as Salesforce, HubSpot, or similar platforms is an advantage.
• Ability to organise prospect data, maintain accurate records, and manage lead pipelines systematically.
• Strong written and verbal communication skills, particularly for professional email outreach and initial business engagement.
• Understanding of lead qualification methods, ideal customer profiles, and sales funnel management.
• Basic knowledge of email outreach tools, campaign tracking, and lead generation analytics is beneficial.
• Strong analytical and research skills, with the ability to evaluate prospect relevance and identify potential business opportunities.
• Good time-management and organisational skills, with the ability to prioritise tasks and meet outreach targets.
• Ability to collaborate effectively with sales, marketing, and business development teams.
• Professional judgement when handling business contact information, with awareness of privacy, consent, and applicable data protection requirements.
• A proactive, persistent, and results-focused mindset, with a commitment to improving lead quality and supporting long-term business development.