Marketing Manager - B2B Trading Platform/ SaaS

Michael Page; Abu Dhabi; On-site; AED 180,000 - 300,000; Full time

Job summary

Michael Page is seeking a Marketing Manager for a newly established B2B trading platform in the UAE. The role covers 360 marketing initiatives from outbound lead gen to offline events, with direct ownership of content, SEO coordination, and executive social media presence.

The candidate should have 5+ years in B2B marketing, strong English, and experience managing SEO/marketing agencies, plus comfort with data metrics and attribution.

Qualifications

• 5+ years in B2B marketing with hands-on 360 experience.
• Good command of English.
• Has managed an SEO or performance agency and can assess deliverables.
• Comfortable with data: reads deliverability, conversion and attribution numbers and acts on them.

Responsibilities

• Own the outbound stack: lead-generation data and sequences, LinkedIn automation, AI cold calling scripts and lists.
• Manage the SEO agency and any other agencies against written briefs with acceptance criteria.
• Review all deliverables.
• Own the platform: messaging for Buyers and Suppliers pages, category and market pages, explainer video placement, conversion to enquiry.
• Write: Emails, LinkedIn posts, one-pagers, case studies, weekly buyer offer email template.
• Run the CEO's LinkedIn and the company page as a channel.
• Own events: GITEX Global, supplier dinners, sourcing trips.
• Build handover with junior trading managers so every reply is worked within 24 hours.
• Report weekly to Management on progress.

Skills

B2B marketing

English proficiency

SEO/Performance marketing

Data-driven

LinkedIn automation

Tools

LinkedIn automation

Job description

Job description

Owns how the platform gets found and trusted by suppliers and buyers worldwide. Runs the outbound engine (email lead generation, LinkedIn automation, AI agents) and the inbound engine (SEO agency, website, content, LinkedIn presence), manages the agencies tightly against written briefs, and owns events including GITEX.

Client Details

Our client is a newly establish B2B Trading Platform focusing on Electronics and Gaming.

While they have been founded recently, the CEO has over a decade of experience trading such products globally and the company has experienced a positive start since launch!

They are now expanding the team and looking for a Marketing Manager to support on 360 initiatives, from leads gen to communications and offline.

Description

Own the outbound stack: lead-generation data and sequences, LinkedIn automation (Aimfox), AI cold calling scripts and lists.Manage the SEO agency and any other agencies against written briefs with acceptance criteria. Review all deliverables.Own the platform: messaging, For Buyers and For Suppliers pages, category and market pages, explainer video placement, conversion to enquiry.Write: Emails, LinkedIn posts, one-pagers, case studies, the weekly buyer offer email template.Run the CEO's LinkedIn and the company page as a channel.Own events: GITEX Global (stand, pre-booked meetings, follow-up), supplier dinners, sourcing trips.Build the marketing-to-pipeline handover with the junior trading managers so every reply is worked within 24 hours.Report weekly to the Management on progress.

Profile

• 5+ years in B2B marketing with hands-on 360 experience
• Good command of English
• Has managed an SEO or performance agency and can assess deliverable.
• Comfortable with data: reads deliverability, conversion and attribution numbers and acts on them.

Job Offer

Be the pioneer of the company on the Marketing front!

Skills

• Marketing
• SaaS
• Marketplace
• Trading, B2B