B2B-Channel Partnership Executive

A&A Associate; Dubai; On-site; AED 70,000 - 120,000; Full time

Job summary

A&A Associate is seeking a proactive B2B Channel Partnership Executive to expand Ledgers partner network across the UAE. The role focuses on identifying, onboarding, and managing new B2B channel partners who promote Ledgers FTA-approved Accounting Software to their customers.

The position involves field-based work with regular travel across the UAE, meetings with partners, product demonstrations, and ongoing partner relationship management to drive sales and performance.

Qualifications

• 1–2 years of UAE experience in B2B channel sales, channel partnerships, business development, or partnership management.
• Experience in SaaS, accounting software, fintech, financial services, or technology products is highly preferred.
• Strong understanding of channel sales and partner acquisition.

Responsibilities

• Identify and acquire new B2B channel partners for Ledgers across the UAE.
• Develop and maintain a strong pipeline of potential channel partners.
• Identify suitable partners such as accounting firms, business consultants, corporate service providers, and other relevant business networks.
• Conduct meetings with prospective partners to understand their business and customer base. Present and demonstrate Ledgers FTA-approved Accounting Software to potential partners. Explain the Ledgers partner program, product benefits, commercial model, and partnership opportunities.
• Onboard new partners and ensure they are properly trained and equipped to introduce Ledgers to their customers.
• Conduct product demonstrations at the partner's office/location whenever required. Support partners in generating leads and converting their customers into Ledgers users.
• Maintain regular engagement with partners to drive active participation and sales.
• Identify opportunities to increase the number of customers acquired through each partner.
• Coordinate with internal Sales, Product, Customer Success, and Operations teams to ensure smooth partner onboarding and support.
• Maintain accurate partner information, activities, opportunities, and performance in the CRM.
• Track partner-generated leads, conversions, revenue, and overall channel performance.
• Meet and exceed monthly and quarterly partner acquisition and revenue targets
• Travel across the UAE for partner meetings, demonstrations, onboarding, and relationship management

Skills

B2B channel sales

Partner acquisition

SaaS/Accounting software

CRM & reporting

Product demonstrations

Negotiation

Relationship management

Travel readiness

Tools

CRM

Job description

We are looking for a proactive and results-driven B2B Channel Partnership Executive to expand the Ledgers partner network across the UAE. The primary responsibility of this role is to identify, acquire, onboard, and manage new B2B channel partners who can introduce and promote Ledgers FTA-approved Accounting Software to their existing customer base. The candidate will be responsible for building strong partner relationships, conducting product demonstrations, supporting partner onboarding, and driving sales through the partner channel. This is a field-based partnership role requiring regular travel across the UAE. The candidate must have a valid UAE driving license and be comfortable meeting partners at their offices and business locations

Key Responsibilities :

• Identify and acquire new B2B channel partners for Ledgers across the UAE.
• Develop and maintain a strong pipeline of potential channel partners.
• Identify suitable partners such as accounting firms, business consultants, corporate service providers, and other relevant business networks.
• Conduct meetings with prospective partners to understand their business and customer base. Present and demonstrate Ledgers FTA-approved Accounting Software to potential partners. Explain the Ledgers partner program, product benefits, commercial model, and partnership opportunities.
• Onboard new partners and ensure they are properly trained and equipped to introduce Ledgers to their customers.
• Conduct product demonstrations at the partner's office/location whenever required. Support partners in generating leads and converting their customers into Ledgers users.
• Maintain regular engagement with partners to drive active participation and sales.
• Identify opportunities to increase the number of customers acquired through each partner.
• Coordinate with internal Sales, Product, Customer Success, and Operations teams to ensure smooth partner onboarding and support.
• Maintain accurate partner information, activities, opportunities, and performance in the CRM.
• Track partner-generated leads, conversions, revenue, and overall channel performance.
• Meet and exceed monthly and quarterly partner acquisition and revenue targets
• Travel across the UAE for partner meetings, demonstrations, onboarding, and relationship management

Skills & Qualifications:

• 1–2 years of UAE experience in B2B channel sales, channel partnerships, business development, or partnership management.
• Proven experience in acquiring and managing B2B partners. Experience in SaaS, accounting software, fintech, financial services, or technology products is highly preferred.
• Strong understanding of channel sales and partner acquisition.
• Excellent communication, presentation, negotiation, and relationship-management skills.
• Confident in conducting product demonstrations and business presentations.
• Strong networking and lead-generation abilities. Target-oriented with strong business development and closing skills.
• Ability to independently manage partner meetings and field activities.
• Good CRM and reporting skills.
• Valid UAE driving license is mandatory.
• Willingness to travel across Dubai and other Emirates for partner meetings and business development

Key Performance Indicators:

• New B2B Partners Onboarded
• Partner-Generated Leads
• Partner-Generated Customers
• Partner Conversion Rate Monthly Channel Revenue
• Partner Activation Rate Partner Retention
• Product Demonstrations
• Monthly & Quarterly Target Achievement

The ideal candidate is a relationship-driven B2B partnership professional who can independently identify potential partners, build relationships, present the Ledgers solution, onboard partners, and drive business through the channel. Candidates with an existing network among accounting firms, business consultants, corporate service providers, SMEs, and professional service providers in the UAE will have an added advantage.