UAE B2B Channel Partnerships Lead

A&A Associate; Dubai; On-site; AED 70,000 - 120,000; Full time

Job summary

A&A Associate is seeking a proactive B2B Channel Partnership Executive to expand Ledgers partner network across the UAE. The role focuses on identifying, onboarding, and managing new B2B channel partners who promote Ledgers FTA-approved Accounting Software to their customers.

The position involves field-based work with regular travel across the UAE, meetings with partners, product demonstrations, and ongoing partner relationship management to drive sales and performance.

Qualifications

• 1–2 years of UAE experience in B2B channel sales, channel partnerships, business development, or partnership management.
• Experience in SaaS, accounting software, fintech, financial services, or technology products is highly preferred.
• Strong understanding of channel sales and partner acquisition.

Responsibilities

• Identify and acquire new B2B channel partners for Ledgers across the UAE.
• Develop and maintain a strong pipeline of potential channel partners.
• Identify suitable partners such as accounting firms, business consultants, corporate service providers, and other relevant business networks.
• Conduct meetings with prospective partners to understand their business and customer base. Present and demonstrate Ledgers FTA-approved Accounting Software to potential partners. Explain the Ledgers partner program, product benefits, commercial model, and partnership opportunities.
• Onboard new partners and ensure they are properly trained and equipped to introduce Ledgers to their customers.
• Conduct product demonstrations at the partner's office/location whenever required. Support partners in generating leads and converting their customers into Ledgers users.
• Maintain regular engagement with partners to drive active participation and sales.
• Identify opportunities to increase the number of customers acquired through each partner.
• Coordinate with internal Sales, Product, Customer Success, and Operations teams to ensure smooth partner onboarding and support.
• Maintain accurate partner information, activities, opportunities, and performance in the CRM.
• Track partner-generated leads, conversions, revenue, and overall channel performance.
• Meet and exceed monthly and quarterly partner acquisition and revenue targets
• Travel across the UAE for partner meetings, demonstrations, onboarding, and relationship management

Skills

B2B channel sales

Partner acquisition

SaaS/Accounting software

CRM & reporting

Product demonstrations

Negotiation

Relationship management

Travel readiness

Tools

CRM

Job description

A&A Associate is seeking a proactive B2B Channel Partnership Executive to expand Ledgers partner network across the UAE. The role focuses on identifying, onboarding, and managing new B2B channel partners who promote Ledgers FTA-approved Accounting Software to their customers.

The position involves field-based work with regular travel across the UAE, meetings with partners, product demonstrations, and ongoing partner relationship management to drive sales and performance.