Associate Sales Director - Off Plan

Richmond Properties; Dubai; On-site; AED 400,000 - 800,000; Full time

Benefits offered by this job

Uncapped earnings

Job summary

Richmond Properties in Dubai seeks a senior leader to drive revenue across the Off Plan portfolio and build a high-performing team of consultants. You will design and execute the off-plan sales strategy, develop talent, and implement scalable systems with leadership input from the executive team.

Responsibilities include optimizing pricing, pipeline management, and ensuring compliance with RERA and brokerage standards while partnering with marketing and development partners to accelerate growth.

Qualifications

• Minimum 5+ years’ experience in Dubai off-plan real estate sales.
• Proven track record of leading high-performing off-plan teams.
• Strong developer network and market knowledge.
• Demonstrated ability to scale teams and build sales structures.
• Strategic, commercially minded, and highly organised.
• Strong leadership, coaching, and negotiation skills.

Responsibilities

• Lead the overall off-plan sales strategy in alignment with company growth objectives.
• Build and manage strong relationships with key developers and project partners.
• Drive revenue through strategic deal structuring, pricing strategies, and pipeline management.
• Analyse performance metrics and continuously optimise conversion and sales velocity.
• Recruit, onboard, and develop a high-performing off-plan sales team.
• Coach consultants on deal structuring, negotiation, and developer relations.
• Implement KPIs, performance frameworks, and commission structures.
• Build a culture of accountability, professionalism, and high performance.
• Work closely with Marketing to align campaigns with off-plan project launches.
• Collaborate with Training & Development to ensure consultants are market-ready.
• Maintain compliance with RERA, developer requirements, and brokerage standards.
• Support forecasting, budgeting, and growth planning for the off-plan division.

Skills

Off-plan sales leadership

Team leadership

Negotiation skills

Market knowledge

Strategic thinking

Coaching and mentoring

Job description

This role is responsible for driving revenue across our Off Plan portfolio while building and managing a high-performing team of consultants. Working closely with the senior leadership team, you will design and execute the off-plan sales strategy, develop talent, and establish systems that support sustainable, scalable growth.

Key Responsibilities

Off Plan Sales Strategy & Revenue

Lead the overall off-plan sales strategy in alignment with company growth objectives

Build and manage strong relationships with key developers and project partners

Drive revenue through strategic deal structuring, pricing strategies, and pipeline management

Analyse performance metrics and continuously optimise conversion and sales velocity

Recruit, onboard, and develop a high-performing off-plan sales team

Coach consultants on deal structuring, negotiation, and developer relations

Implement KPIs, performance frameworks, and commission structures

Build a culture of accountability, professionalism, and high performance

Operational & Cross-Functional Leadership

Work closely with Marketing to align campaigns with off-plan project launches

Collaborate with Training & Development to ensure consultants are market-ready

Maintain compliance with RERA, developer requirements, and brokerage standards

Support forecasting, budgeting, and growth planning for the off-plan division

Requirements

Minimum 5+ years’ experience in Dubai off-plan real estate sales

Proven track record of leading high-performing off-plan teams

Strong developer network and market knowledge

Demonstrated ability to scale teams and build sales structures

Strategic, commercially minded, and highly organised

Strong leadership, coaching, and negotiation skills

What We Offer

Senior leadership role in a rapidly scaling brokerage

Highly competitive package with uncapped earning potential

Significant autonomy to build and shape the Off Plan division

Clear progression into Sales Director level as the company grows

Supportive leadership team and ambitious company culture