Sales Manager

Casa Vista Development; Dubai; On-site; AED 250,000 - 420,000; Full time

Job summary

Casa Vista Development in Dubai seeks a Sales Manager to lead and drive sales across the company's off-plan property portfolio. You will manage, motivate and develop the Relationship Management team to hit targets through effective strategy, KPIs and coaching.

You will oversee broker engagement, pipeline management, and regular reporting to senior leadership, ensuring high standards of sales execution and revenue generation in a dynamic market.

Qualifications

• Five+ years of off-plan property sales experience in Dubai.
• Proven track record leading and developing a sales team.
• Strong knowledge of Dubai real estate market, investor-led sales and regulatory context.
• Experience with sales forecasting, pipeline management, CRM, reporting and conversion analysis.
• Excellent leadership, communication, negotiation and relationship-management skills.
• Fluent English; Bachelor's degree preferred in a related field.

Responsibilities

• Develop, implement and own the sales strategy for off-plan property projects.
• Translate targets into individual KPIs for Relationship Managers.
• Monitor performance and implement corrective actions to hit revenue objectives.
• Drive broker/channel partner engagement to maximise qualified leads and sales.
• Manage CRM usage, pipeline reviews and reporting to the CEO/Chairman.
• Collaborate with Marketing to align lead generation with commercial goals.

Skills

Sales leadership

Forecasting

CRM management

Negotiation

Relationship management

Analytical ability

Communication

Education

Bachelor's degree in Business, Sales, Marketing or related

Tools

CRM systems

Job description

The Sales Manager is responsible for leading and driving sales performance across the company’s property development portfolio, with direct responsibility for managing, motivating and developing the Relationship Management team. The role ensures that individual and collective sales targets are achieved through effective sales strategy, performance management, broker and channel partner engagement, and the conversion of leads into completed property sales. The Sales Manager is accountable for delivering agreed KPIs, maximising revenue opportunities and maintaining high standards of sales execution, reporting and accountability.

Key Responsibilities:

Sales Strategy and Revenue Delivery

• Develop, implement and own the sales strategy for the company’s off-plan property projects in line with business objectives and revenue targets.
• Translate overall sales targets into individual targets and KPIs for each Relationship Manager, ensuring clear expectations and accountability.
• Monitor sales performance against targets, identify shortfalls and implement corrective actions to maintain sales momentum and achieve agreed revenue objectives.
• Identify opportunities to improve lead conversion, accelerate sales and maximise revenue across the development portfolio.

Relationship Manager Leadership and Performance Management

• Directly manage, lead and supervise the Relationship Management team, ensuring each Relationship Manager delivers against their individual sales targets and KPIs.
• Monitor individual and team performance through regular pipeline reviews, sales reports, lead-conversion analysis and progress against monthly and quarterly targets.
• Conduct regular one-to-one meetings and sales performance reviews, providing coaching, guidance and support to improve individual productivity and results.
• Establish clear expectations for lead follow-up, client engagement, sales activity, pipeline management and conversion rates.
• Identify underperformance at an early stage, agree improvement actions and elevate persistent performance concerns to the CEO/Chairman where appropriate.
• Motivate and develop the team, promote a performance-driven culture and identify training needs to strengthen sales capability.

Broker and Channel Partner Management

• Build, manage and strengthen relationships with real estate brokers, master brokers, channel partners, high-net-worth clients and investor networks.
• Activate broker channels through regular briefings, project presentations, networking and ongoing engagement to generate qualified leads and sales.
• Ensure Relationship Managers effectively manage their assigned broker relationships and follow up on opportunities to maximise conversion.
• Monitor broker performance and identify opportunities to strengthen productive partnerships and increase sales contribution.

Sales Pipeline, CRM and Reporting

• Ensure accurate and consistent CRM usage, pipeline management, lead allocation, follow-up and reporting across the sales team.
• Review sales forecasts, reservations, booking progress, cancellations and conversion rates to assess the reliability of projected revenue.
• Provide regular sales performance reports to the CEO/Chairman, highlighting results against targets, pipeline opportunities, risks and corrective actions.
• Ensure sales activities, client records, booking documentation and internal procedures comply with company requirements.

Market Intelligence and Commercial Performance

• Monitor Dubai’s real estate market, competitor activity, pricing trends, buyer sentiment and market opportunities.
• Use market intelligence and sales data to refine sales strategies, strengthen market positioning and support pricing and promotional decisions.
• Work closely with Marketing and other relevant departments to ensure lead generation, campaign activity and sales initiatives are aligned with commercial objectives.

Qualifications & Experience:

• Demonstrable track record in off-plan property sales in Dubai, ideally with at least five years of relevant experience, including experience with a property developer.
• Proven experience managing and developing a team of sales professionals or Relationship Managers, with measurable results against sales targets.
• Strong understanding of the Dubai real estate market, investor-led sales, off-plan transactions and the relevant regulatory environment.
• Experience with sales forecasting, pipeline management, CRM systems, performance reporting and conversion analysis.
• Excellent leadership, communication, negotiation and relationship-management skills.
• Strong commercial acumen, analytical ability and a proactive, target-driven approach.
• Bachelor's degree in Business, Sales, Marketing or a related discipline preferred; fluency in English.
• Sales leadership: Ability to direct, motivate and develop a target-driven sales team.
• Performance management: Ability to set targets, monitor results, address underperformance and drive accountability.
• Commercial awareness: Strong understanding of revenue generation, sales conversion, forecasting and market positioning.
• Relationship management: Ability to build productive relationships with clients, brokers and channel partners.
• Strategic thinking: Ability to translate business objectives into practical sales plans and measurable outcomes.
• Communication and negotiation: Confident in client meetings, broker negotiations, presentations and senior-level reporting.
• Organisation and reporting: Strong CRM discipline, analytical skills and attention to detail.