Ad Campaign Manager

Info Resume Edge; Dubai; On-site; AED 150,000 - 260,000; Full time

Job summary

Info Resume Edge in Dubai seeks an Ad Campaign Manager to lead planning, execution, and optimization of paid advertising across digital and traditional channels. You will manage media budgets, analyze performance, and drive results aligned with business goals.

Deliver multi-channel campaigns (Google Ads, Meta, LinkedIn), work with creative, set up targeting and bidding, and report insights using Analytics and Data Studio.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 25 years of experience in digital marketing or advertising campaign management.
• Hands-on with ad platforms like Google Ads, Meta Business Suite, LinkedIn Ads or DSPs.

Responsibilities

• Develop and execute multi-channel advertising campaigns (Google Ads, Meta, LinkedIn, programmatic).
• Collaborate with creative teams to craft compelling ad creatives.
• Set up campaigns, targeting, bidding, and audience segmentation.
• Monitor performance and optimize for CTR, CPC, CPA, ROAS, and conversions.
• Prepare regular reports and insights using Google Analytics or Data Studio.
• Conduct A/B testing and apply findings to improve ad effectiveness.
• Manage and allocate advertising budgets across channels efficiently.
• Stay updated with industry trends and platform updates.
• Align messaging and audience strategy with Sales, Product, and Analytics teams.

Skills

Analytical thinking

Data interpretation

Campaign optimization

Communication

Project management

Excel

Google Analytics

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Meta Business Suite

LinkedIn Ads

DSPs

Google Data Studio

Excel

Job description

We are seeking a strategic and results-driven Ad Campaign Manager to oversee the planning execution and optimization of paid advertising campaigns across digital and traditional channels. The ideal candidate will manage media budgets analyze performance metrics and drive campaign success in alignment with business goals.

Key Responsibilities:

• Develop and execute multi-channel advertising campaigns (Google Ads Meta LinkedIn programmatic etc.).
• Collaborate with creative and content teams to build compelling ad creatives.
• Manage campaign setup targeting bidding strategies and audience segmentation.
• Monitor campaign performance and optimize for KPIs such as CTR CPC CPA ROAS and conversion rates.
• Prepare regular performance reports and insights using tools like Google Analytics Data Studio or similar platforms.
• Conduct A/B testing and implement findings to improve ad effectiveness.
• Manage and allocate advertising budgets efficiently across channels.
• Stay current with industry trends platform updates and competitor strategies.
• Work closely with sales product and analytics teams to align messaging and audience strategy.

Qualifications:

Education:

• Bachelors degree in Marketing Advertising Business or a related field.

Experience:

• 25 years of experience in digital marketing or advertising campaign management.
• Hands-on experience with ad platforms like Google Ads Meta Business Suite LinkedIn Ads or DSPs.

Skills:

• Strong analytical and data interpretation skills.
• Proficiency in Excel Google Analytics and campaign management dashboards.
• Familiarity with attribution models and customer journey tracking.
• Excellent communication project management and organizational skills.

Preferred Attributes:

• Google Ads and Meta Blueprint certifications are a plus.
• Experience in B2B eCommerce or performance marketing environments.
• Working knowledge of SEO email marketing and organic social is a bonus.