Paid Campaign Executive

Peniel Technology; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Penieltech in Dubai seeks a highly skilled Paid Campaign Executive with 5+ years of experience to lead and optimize paid advertising strategies across Google Ads, Facebook, LinkedIn, and Instagram. You will plan campaigns, perform keyword research, and target audiences to maximize ROI.

The role requires strong analytics using Google Analytics and Data Studio, collaboration with design and content teams, and careful budget management to ensure efficient ad spend.

Qualifications

• Bachelor's degree in Marketing, Advertising, or related field.
• 5+ years of proven experience managing paid campaigns across multiple platforms.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads.
• Strong analytics using Google Analytics and Data Studio.

Responsibilities

• Plan, create and manage paid campaigns on Google Ads, Facebook, LinkedIn and Instagram
• Conduct keyword research, audience targeting, and competitive analysis to optimize campaign performance
• Monitor campaign performance metrics (CTR, CPC, ROI) and generate actionable insights
• Develop A/B testing strategies for ad creatives, landing pages and targeting options
• Collaborate with design and content teams to create compelling ad creatives and copy
• Ensure campaigns align with business objectives and deliver measurable results
• Manage campaign budgets and ensure efficient allocation of ad spend

Skills

PPC campaigns

Google Ads

Facebook Ads Manager

LinkedIn Ads

Ad optimization

ROI analysis

Education

Bachelor's degree in Marketing, Advertising, or a related field

Tools

Google Analytics

Google Data Studio

Excel

Job description

Penieltech is seeking a highly skilled Paid Campaign Executive with over 5 years of experience to lead and optimize our paid advertising strategies The ideal candidate will manage PPC campaigns analyze performance metrics and drive ROI-focused initiatives across multiple platforms

Employment Type

• Full-time

Key Responsibilities

• Plan create and manage paid campaigns on platforms like Google Ads Facebook LinkedIn and Instagram
• Conduct keyword research audience targeting and competitive analysis to optimize campaign performance
• Monitor and analyze campaign performance metrics CTR CPC ROI etc and generate actionable insights
• Develop A B testing strategies for ad creatives landing pages and targeting options
• Collaborate with design and content teams to create compelling ad creatives and copy
• Ensure campaigns align with business objectives and deliver measurable results
• Manage campaign budgets and ensure efficient allocation of ad spend
• Stay updated with the latest trends and best practices in digital advertising

Qualifications

• Bachelor € s degree in Marketing, Advertising, or a related field.
• 5+ years of proven experience in managing paid campaigns across multiple platforms.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC tools.
• Strong analytical skills with experience in tools like Google Analytics and Data Studio.
• Excellent communication and teamwork skills.

Preferred Skills

• Certification in Google Ads or Facebook Blueprint is an advantage.
• Experience with programmatic advertising and retargeting campaigns.
• Knowledge of SEO and content marketing strategies is a plus.
• Familiarity with Middle East market trends and audience behaviour.