Manager à Afrique du Sud

• Case studies

Marketing Manager About Kula

At Kula ; we enable growth and transformation by connecting South African talent with career opportunities in international firms.
Our core offerings include staffing solutions that bridge cultural gaps, elevate workforce diversity, and enable cost-efficient scaling for companies. We pride ourselves on being more than a recruitment agency—we are a strategic partner, driving innovation and success for our clients.

Our team is committed to empowering professionals, fostering global mobility, and delivering excellence in staffing solutions. We’re looking for a Marketing Manager who will take the lead in building our brand and telling our story to both clients and candidates.
About the Role

The Marketing Manager is a critical part of Kula’s growth strategy, working to amplify our reach and reputation in key markets. You will own the end-to-end marketing function, blending strategy with hands-on execution to create measurable impact.

This role requires someone who thrives in a fast-paced environment and can take initiatives from idea to implementation with finesse.
Key Responsibilities

1. Strategic Marketing Planning

• Align marketing efforts with the unique needs of our client personas (HR teams, business leaders) and candidate audiences.
• Conduct regular market research to identify trends, opportunities, and competitive positioning.

2. Brand Management

• Maintain and evolve Kula’s brand identity, ensuring alignment with our mission and values.
• Develop brand guidelines to ensure consistency across all digital and offline channels.

3. Campaign Management

• Design and implement multi-channel marketing campaigns, including email, paid search, social media, and webinars.
• Craft targeted campaigns for European markets that highlight Kula’s expertise in staffing solutions.
• Collaborate with external partners for paid media and PR activities to boost visibility.

4. Content Creation and Management

• Lead content strategy with a focus on value-driven materials, including:
  • Blog posts
  • Case studies
  • Client testimonials
  • Whitepapers
  • Social media graphics and posts
• Partner with the recruitment and sales teams to create custom sales enablement materials like pitch decks, one-pagers, and video testimonials.

5. Digital Marketing Optimization

• Manage and optimize digital marketing channels, including LinkedIn, Instagram, Facebook, and paid advertising platforms.
• Conduct regular SEO audits and improve Kula’s visibility on search engines.
• Track KPIs and analyze campaign performance to inform data-driven decisions.

6. Events and Community Building

• Organize Kula’s participation in trade shows, recruitment fairs, and networking events.
• Create and promote virtual events (e.g., webinars and panel discussions) to engage both clients and candidates.

7. Partnerships and PR

• Build strategic partnerships with European agencies and industry associations to expand Kula’s network.
• Oversee media relations and manage PR efforts to ensure Kula’s voice is represented in key publications.

Qualifications and Skills

Required Skills

• Educational Background:
  Bachelor’s degree in Marketing, Communications, or Business.
• Experience:
  Minimum 6 years in marketing, ideally within the recruitment, staffing, or professional services industries.
• Technical Expertise:
  • Proficiency in WordPress, Google Analytics, and social media platforms (LinkedIn Ads, Meta Ads).
  • Strong understanding of SEO and content management systems.
  • Hands-on experience with email marketing and CRM tools like HubSpot.
• Soft Skills:
  • Strong project management and multitasking abilities.
  • Excellent communication and copywriting skills.
  • Analytical mindset focused on data-driven decision-making.

Why Join Kula?

• Flexible Work Model:
  Work hybrid from Cape Town
• Opportunities for Growth:
  As a growing company, you’ll have the chance to directly shape marketing strategy and influence Kula’s brand evolution.
• Professional Development:
  Access to training programs, online courses, and mentorship opportunities.
• Meaningful Work:
  Play a critical role in connecting talent to global opportunities and making a tangible difference in people’s careers.

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