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Media Account Manager
Job summary
A leading media agency in Cape Town is seeking a Media Account Manager to oversee media activities across various global brands. This role involves crafting innovative media strategies, managing budgets, and evaluating media proposals. Candidates should have substantial experience in the FMCG sector and strong relationship management skills. The position offers a permanent contract in a dynamic environment, focusing on collaborative media solutions.
Qualifications
- Must have experience in managing global brands.
- Digital strategy expertise is beneficial.
- Strong communication and collaboration skills are required.
Responsibilities
- Manage day-to-day media activity of brands.
- Compile high-quality, innovative media strategies.
- Track and monitor KPIs to ensure targets are met.
Skills
The MAM is the central contact person responsible for managing and driving all media related aspects of the brands in his/her portfolio, including having a clear understanding of the brands, providing strategic direction, monitoring KPIs and budgets, as well as ensuring the effective implementation and buying of all campaigns.
- Must have experience in managing global brands preferably FMCG background and working with global team and local teams.
- Digital strategy along with platform experience will be beneficial.
- Work along with Head of Strategy to deliver on media innovations and convert at industry awards.
- Build and maintain strong relationships with his/her respective brand client teams.
- Have a deep understanding of clients business and each brand within his/her portfolio.
- Manage the overall day-to-day media activity of the brands in his/her portfolio.
- Based on client briefs, compile high quality, innovative media strategies (traditional + digital).
- Encourage collaboration with relevant Dentsu partner agencies.
- Manage output across all Dentsu partner agencies and integrate seamlessly.
- Allocate realistic budgets to campaigns / media platforms and monitor accordingly.
- Agree on and then track / monitor KPIs, ensuring that these are met.
- On approval of strategies, brief media planner to compile campaign schedules.
- Oversee approval of schedules and ensure accurate buying briefs.
- Do monthly flow plan checks and address over-/underspends.
- Continuously look for and present proactive media ideas to the brand teams.
- Evaluate media proposals and make recommendations to client accordingly.
- Put together insightful post campaign reports, including recommendations for future campaigns.
- Together with the insights division, drive competitive brand reviews when / if required.
- Assist the buyer in chasing creative material, when and if required.
- On a weekly basis, communicate accurate account status to client and internal team.
- Support the BUD / Hub in providing portfolio related information when / if required.
- Assist the finance team in resolving invoice queries
Cape Town
Iprospect
Full time
Permanent
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.