VIP Manager | iGaming and Online Casino

TrudyQ Consulting; Cape Town; On-site; ZAR 700,000 - 1,100,000; Full time

Job summary

TrudyQ Consulting in Cape Town seeks a commercially minded VIP Programme Lead to own strategy, processes and KPIs for premier players. You will shape the VIP structure and culture, lead by example, and turn data into action while upholding customer protection in a regulated betting environment.

The role requires VIP management experience, strong analytics, and a proven track record in driving retention, reactivation and revenue growth across sports betting and online casino products.

Qualifications

• Relevant qualification in Business Management, Marketing, Sales, CRM or related field would be advantageous.
• VIP management and customer relationship management experience.
• Proven experience managing commercial KPIs and performance targets.

Responsibilities

• Develop VIP strategy and programme development.
• Lead by example and manage team performance.
• Manage VIP relationships, retention, reactivation and revenue growth.
• Design VIP promotions and bonus strategy.
• Analyze data and provide commercial insights.
• Ensure responsible gambling and compliance and collaborate cross-departments.

Skills

VIP management

Team leadership

KPI management

Data interpretation

Sports betting knowledge

Education

Bachelor's degree in Business/Marketing/Sales/CRM

Tools

CRM platform

Job description

Employment Type: Permanent

Location: Century City, Cape Town (onsite/in-office)

Working Hours: Monday to Friday (08h00 17h00)

Remuneration: Market Related (Negotiable)

ROLE PURPOSE:

The role owns the strategy, processes, campaigns, and commercial approach.

Beyond supervision, the role will shape the VIP programmes structure, strategy, and culture as the Company grows.

The ideal candidate is commercially minded, proactive, data-driven, and committed to customer protection and compliance in a regulated betting environment. You will lead by example, develop people, identify opportunities, solve problems, and turn VIP data into action.

Minimum Requirements:

Relevant qualification in Business Management, Marketing, Sales, Customer Relationship Management or a related field would be advantageous Experience in VIP management & customer relationship management Previous team leadership or management experience is essential Proven experience managing commercial KPIs and performance targets Strong understanding of Sports Betting and Online Casino products Strong commercial understanding of VIP player management Strong analytical and data interpretation skills

Advantageous:

Experience building or scaling a VIP programme, segmentation and player value modelling | CRM platform experience | Experience developing VIP campaigns and bonus strategies | Strong Excel / reporting / dashboard experience | Understanding of Responsible Gambling principles, AML, KYC & Fraud Risks | Experience working with CRM, Marketing, Payments, Fraud and Compliance teams | Experience within a regulated South African gaming environment

Key Performance Areas:

VIP Strategy & Programme Development Team Leadership & Performance Management VIP Relationship Management | Retention, Reactivation & Revenue Growth VIP Promotions & Bonus Strategy Data, Reporting & Commercial Analysis Responsible Gambling & Compliance Cross-Departmental Collaboration Operational Excellence