UX/UI Content Writer for Digital Experience & SEO

1001 Absa Bank; Sandton; On-site; ZAR 480,000 - 620,000; Full time

Job summary

Absa Bank in Sandton is seeking an experienced Digital Experience Specialist to drive SEO, UX, and content strategy across our web channels. You will focus on improving findability, accessibility, and conversion performance while aligning content with customer needs and business goals.

You will lead audits, optimise metadata and navigation, and collaborate with analytics to turn data into actionable improvements. Financial services experience is advantageous.

Qualifications

• 5+ years in Digital Experience, SEO, UX, Content Strategy or CRO.
• Experience managing enterprise websites.
• Experience conducting SEO, UX and content optimisation initiatives.
• Financial Services experience advantageous.

Responsibilities

• Lead SEO optimisation, including metadata, page titles, internal linking and search visibility.
• Improve customer journeys, navigation, content hierarchy and conversion paths.
• Conduct UX, SEO and content audits and recommend improvements.
• Optimise digital content to align with customer needs and business objectives.
• Drive accessibility compliance and digital content governance.
• Analyse performance data and provide actionable insights and recommendations.

Skills

SEO

Technical SEO

UX Design

Content Design

Information Architecture

CRO

WCAG

Web Analytics

Customer Journey

Figma

Prototyping

Enterprise Websites

Financial Services

Education

Bachelor's Degree in Physical, Mathematical, Computer and Life Sciences

Job description

Absa Bank in Sandton is seeking an experienced Digital Experience Specialist to drive SEO, UX, and content strategy across our web channels. You will focus on improving findability, accessibility, and conversion performance while aligning content with customer needs and business goals.

You will lead audits, optimise metadata and navigation, and collaborate with analytics to turn data into actionable improvements. Financial services experience is advantageous.