UX-Driven Content Designer for Digital Experiences

Absa Group; Johannesburg; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Absa Group is seeking a seasoned Digital Experience Leader to optimize web experiences through SEO, UX and content strategy, driving engagement and conversions.

You will audit, govern and improve accessibility and content quality, collaborating with product, marketing and IT to deliver measurable business outcomes. Experience with enterprise websites and analytics is essential. The role focuses on metadata, page structure, internal linking and user journeys to boost organic visibility.

Qualifications

• 5+ years in Digital Experience, SEO, UX, Content Strategy or CRO.
• Experience managing enterprise websites.
• Experience conducting SEO, UX and content optimisation initiatives.
• Financial Services experience advantageous.

Responsibilities

• Lead SEO optimisation, including metadata, page titles, internal linking and search visibility.
• Improve customer journeys, navigation, content hierarchy and conversion paths.
• Conduct UX, SEO and content audits and recommend improvements.
• Optimise digital content to align with customer needs and business objectives.
• Drive accessibility compliance and digital content governance.
• Analyse performance data and provide actionable insights and recommendations.

Skills

SEO & Technical SEO

UX & Customer Experience Design

Content Design / UX Writing

Information Architecture

Conversion Rate Optimisation

Accessibility (WCAG)

Web Analytics & Reporting

Customer Journey Mapping

Figma & Prototyping

Education

Bachelor's Degree in Physical, Mathematical, Computer and Life Sciences

Job description

Absa Group is seeking a seasoned Digital Experience Leader to optimize web experiences through SEO, UX and content strategy, driving engagement and conversions.

You will audit, govern and improve accessibility and content quality, collaborating with product, marketing and IT to deliver measurable business outcomes. Experience with enterprise websites and analytics is essential. The role focuses on metadata, page structure, internal linking and user journeys to boost organic visibility.