UX/UI Content Writer

Absa Group; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

Absa Group, a leading African bank, seeks a UX/UI Content Writer to optimise digital experiences across web channels. You will enhance SEO, content quality, accessibility, and conversions while aligning content with customer journeys and business goals.

Ideal candidates bring 5+ years in digital experience, SEO, UX or CRO, with enterprise website experience and a background in financial services considered an advantage.

Qualifications

• 5+ years in Digital Experience, SEO, UX, Content Strategy or CRO.
• Experience managing enterprise websites.
• Experience conducting SEO, UX and content optimisation initiatives.
• Financial Services experience advantageous.

Responsibilities

• Lead SEO optimisation, including metadata, page titles, internal linking and search visibility.
• Improve customer journeys, navigation, content hierarchy and conversion paths.
• Conduct UX, SEO and content audits and recommend improvements.
• Optimise digital content to align with customer needs and business objectives.
• Drive accessibility compliance and digital content governance.
• Analyse performance data and provide actionable insights and recommendations.

Skills

SEO & Technical SEO

UX & Customer Experience Design

Content Design / UX Writing

Information Architecture

Conversion Rate Optimisation

Accessibility (WCAG)

Web Analytics & Reporting

Customer Journey Mapping

Figma & Prototyping

Education

Bachelor's Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)

Job description

## UX/UI Content WriterApply: Hybrid: Sandton: Full time: Posted Today: End Date: October 19, 2026 (6 days left to apply): R-15991834### **Empowering Africa’s tomorrow, together...one story at a time.**With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.**Belonging at Absa***Absa is committed to creating an inclusive workplace where everyone can thrive. We are an equal opportunity employer and welcome applications from suitably qualified individuals from diverse backgrounds. In support of our Diversity, Equity, Inclusion and Belonging (DEIB) commitments and Employment Equity objectives, preference may be given to candidates from underrepresented designated groups, including persons with disabilities. We encourage applicants who may require reasonable accommodation during the recruitment process to let us know so that appropriate support can be provided.***Job Summary**Drive the optimisation of digital experiences across web channels by improving SEO, content quality, findability, accessibility, customer journeys and conversion performance. Responsible for identifying and resolving issues that impact customer engagement and business outcomes.**Job Description****Key Responsibilities**• Lead SEO optimisation, including metadata, page titles, internal linking and search visibility.• Improve customer journeys, navigation, content hierarchy and conversion paths.• Conduct UX, SEO and content audits and recommend improvements.• Optimise digital content to align with customer needs and business objectives.• Drive accessibility compliance and digital content governance.• Analyse performance data and provide actionable insights and recommendations.**Required Skills**• SEO & Technical SEO• UX & Customer Experience Design• Content Design / UX Writing• Information Architecture• Conversion Rate Optimisation (CRO)• Accessibility (WCAG)• Web Analytics & Reporting• Customer Journey Mapping• Figma & Prototyping**Experience**• 5+ years in Digital Experience, SEO, UX, Content Strategy or CRO.• Experience managing enterprise websites.• Experience conducting SEO, UX and content optimisation initiatives.• Financial Services experience advantageous.**Success Measures**• Increased organic traffic and search rankings.• Improved click-through and conversion rates.• Reduced customer friction and drop-off.• Improved accessibility and content quality.**Education**Bachelor`s Degrees and Advanced Diplomas: Physical, Mathematical, Computer and Life Sciences (Required)