US E‑Commerce & Digital Operations Lead

Babylonstoren; Franschhoek; On-site; ZAR 400,000 - 600,000; Full time

Job summary

Babylonstoren in Franschhoek, South Africa, is seeking an E-Commerce & Digital Operations Coordinator to drive the U.S. online business.

This hands-on role requires balancing technical detail with commercial thinking to ensure accurate products, pricing, inventory and conversions, while coordinating with brands, fulfilment partners and tech providers. You will manage day-to-day shop performance, optimise Google & Meta campaigns, and monitor data across Analytics and HubSpot to deliver

Qualifications

• Experience in e-commerce, digital operations, or online retail.
• Strong knowledge of e-commerce platforms and website management.
• Hands-on with Google Ads and Meta Ads campaigns.
• Experience with Google Analytics and interpreting performance data.
• Familiarity with HubSpot or similar CRM marketing platforms.
• Understanding of EMS and CMS systems, product feeds and integrations.
• Strong analytical skills and data accuracy.
• Excellent eye for detail on products, pricing, and customer data.

Responsibilities

• Manage day-to-day performance of the U.S. online shop, ensuring accurate products, pricing, inventory, content, promotions and a great customer experience.
• Oversee e-commerce orders and fulfilment, including customer queries and order tracking.
• Manage and optimise Google and Meta advertising, including campaigns, tracking and product feeds.
• Monitor digital performance and analytics through Google Analytics, HubSpot and other platforms, ensuring actionable reporting.
• Improve flow and integration between e-commerce, EMS/CMS and fulfilment systems.
• Support Wine Club operations, including subscription payments and order processing before fulfilment.

Skills

E-commerce platforms

Digital operations

Google Ads

Meta Ads

Google Analytics

HubSpot CRM

EMS

CMS systems

Product feeds

Data analysis

Attention to detail

Cross-team collaboration

Problem solving

Campaign optimisation

Tools

EMS Systems

CMS Platforms

Job description

Babylonstoren in Franschhoek, South Africa, is seeking an E-Commerce & Digital Operations Coordinator to drive the U.S. online business.

This hands-on role requires balancing technical detail with commercial thinking to ensure accurate products, pricing, inventory and conversions, while coordinating with brands, fulfilment partners and tech providers. You will manage day-to-day shop performance, optimise Google & Meta campaigns, and monitor data across Analytics and HubSpot to deliver