Remote Trade Marketing Specialist, FMCG

Placements24; Mossel Bay; Hybrid; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Full remote work

Performance-based bonuses

Health insurance

Pension fund

Growth opportunities

Generous annual leave

Job summary

Placements24 in South Africa is seeking a Trade Marketing Specialist to develop and implement innovative trade marketing strategies for FMCG brands, driving shelf presence and shopper engagement across the country from a remote home office.

The ideal candidate has 4+ years in trade or brand marketing within FMCG, strong analytics, and creative design sensibility, with a proven ability to manage multiple remote projects and collaborate with sales teams.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 4 years in trade/brand marketing in FMCG.
• Proven track record in in-store promotions and POS strategies.
• Strong understanding of shopper psychology and retail merchandising.
• Excellent analytical, communication, and project management skills.
• Ability to work autonomously in a remote setting and collaborate cross-functionally.

Responsibilities

• Develop and execute trade marketing plans and promotions for FMCG brands with sales.
• Create POS materials and in-store displays to drive purchases.
• Analyze sales data and retail trends to identify growth opportunities.
• Manage budgets for trade marketing activities and ROI.
• Collaborate with external agencies for campaign assets.
• Build relationships with retail partners for program implementation.
• Monitor competitor activity and share best practices.
• Conduct market visits virtually or in-person as project demands.

Skills

Trade marketing

Brand marketing

POS campaigns

Data analysis

Project management

Remote work

Education

Bachelor's degree in Marketing

Business Administration

Tools

PowerPoint

Excel

MS Office

CRM

Job description

About the Role

Our client, a dynamic leader in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a creative and results-oriented Trade Marketing Specialist to join their team in a fully remote capacity. This role is pivotal in developing and implementing innovative trade marketing strategies that drive brand visibility, sales, and market penetration at the retail level across South Africa . You will be responsible for crafting compelling in-store promotions, point-of-sale materials, and shopper marketing initiatives, all while working from your home office. The ideal candidate possesses a deep understanding of the FMCG retail environment, excellent creative and analytical skills, and a proven ability to execute impactful trade marketing campaigns. This is a unique opportunity to shape brand presence and drive consumer engagement in a fully remote setting, contributing directly to our client's success in the competitive FMCG market. We are looking for a proactive individual with a passion for retail marketing and a knack for understanding shopper behaviour.

Key Responsibilities

• Develop and execute effective trade marketing plans and promotional activities for key FMCG brands in collaboration with the sales team.
• Create engaging point-of-sale (POS) materials and in-store displays that drive consumer purchase decisions.
• Analyze sales data and retail trends to identify opportunities for category growth and shopper engagement.
• Manage the budget for trade marketing activities, ensuring optimal return on investment (ROI).
• Collaborate with external agencies to develop creative marketing collateral and campaign assets.
• Build strong relationships with retail partners to ensure successful implementation of trade programs.
• Monitor competitor trade activities and identify best practices.
• Conduct market visits (as needed, virtually or in-person if required by specific projects) to assess in-store execution and gather insights.
• Develop shopper marketing strategies that target specific consumer segments and drive impulse purchases.
• Provide insights and recommendations for continuous improvement of trade marketing initiatives.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in trade marketing, brand marketing, or a related field, preferably within the FMCG industry .
• Demonstrated experience in developing and executing successful in-store promotions and POS strategies.
• Strong understanding of shopper psychology and retail merchandising principles.
• Excellent analytical skills with the ability to interpret sales data and market insights.
• Creative thinking and strong design sensibility for marketing materials.
• Proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
• Exceptional communication, negotiation, and project management skills.
• Ability to work autonomously and manage multiple projects effectively in a remote setting.
• Proven ability to collaborate effectively with cross-functional teams and external partners.

Benefits

• Competitive salary based on experience.
• Full remote work flexibility.
• Performance-based bonuses.
• Comprehensive health insurance coverage.
• Pension fund.
• Opportunities for professional growth and development.
• Dynamic and supportive virtual team environment.
• Generous annual leave.