Trade Marketing Manager - FMCG Retail

Placements24; Polokwane; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based incentives

Medical aid and retirement fund

Annual leave entitlement

Career development opportunities

Dynamic work environment in Polokwane

Exposure to leading FMCG brands

Job summary

Placements24 is seeking a strategic Trade Marketing Manager for a leading FMCG manufacturer in Polokwane, Limpopo. You will develop and execute trade marketing strategies that boost retail visibility and support the sales team, coordinating with retailers and distributors.

The ideal candidate has 4+ years in trade marketing or related FMCG roles, with strong planning, budgeting, and execution skills, and the ability to build strong retailer relationships to drive ROI and category growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Min 4 years in Trade Marketing, Brand Management, or Sales within FMCG.
• Proven experience in developing and executing retail marketing and promotions.

Responsibilities

• Develop and implement effective trade marketing strategies and plans to support sales objectives in the retail channel.
• Collaborate with the sales team to identify key retailer needs and develop tailored promotional programs.
• Manage the planning and execution of in-store promotions, POS materials, and merchandising initiatives.
• Analyze trade spend effectiveness and optimize budget allocation to maximize ROI.
• Build and maintain strong relationships with key retail partners and distributors.
• Develop compelling sales presentations and support materials for the sales force.
• Monitor competitor activities and market trends within the retail environment.
• Ensure consistent brand execution and standards across all retail touchpoints.
• Track and report on key trade marketing KPIs, providing insights and recommendations for improvement.

Skills

Strategic planning

Retail marketing

Budget management

Analytical skills

Stakeholder management

Presentation skills

Education

Bachelor's degree in Marketing or related field

Tools

Excel

PowerPoint

Job description

About the Role

Our client, a leading manufacturer in the Fast-Moving Consumer Goods (FMCG) sector, is seeking a strategic and innovative Trade Marketing Manager to enhance their retail presence and drive sales performance across Polokwane, Limpopo. This crucial role involves developing and executing compelling trade marketing strategies that support the sales team and maximize brand visibility at the point of purchase. You will be responsible for collaborating closely with retail partners, managing in-store activations, promotions, and merchandising programs. The ideal candidate will possess a strong understanding of the retail landscape within the FMCG sector, excellent planning and execution skills, and a proven ability to build strong relationships with retailers. This is an excellent opportunity for a dedicated professional to contribute significantly to the success of a dynamic organization in the Limpopo region.

Key Responsibilities

• Develop and implement effective trade marketing strategies and plans to support sales objectives in the retail channel.
• Collaborate with the sales team to identify key retailer needs and develop tailored promotional programs.
• Manage the planning and execution of in-store promotions, point-of-sale (POS) materials, and merchandising initiatives.
• Analyze trade spend effectiveness and optimize budget allocation to maximize ROI.
• Build and maintain strong relationships with key retail partners and distributors.
• Develop compelling sales presentations and support materials for the sales force.
• Monitor competitor activities and market trends within the retail environment.
• Ensure consistent brand execution and standards across all retail touchpoints.
• Track and report on key trade marketing KPIs, providing insights and recommendations for improvement.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in Trade Marketing, Brand Management, or Sales within the FMCG industry.
• Proven experience in developing and executing successful retail marketing and promotional programs.
• Strong understanding of the South African retail environment and key trade channels.
• Excellent analytical and strategic planning skills.
• Proficiency in POS material development and merchandising principles.
• Strong communication, presentation, and negotiation skills.
• Ability to work collaboratively with cross-functional teams, including sales and marketing.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• A results-driven individual with a proactive approach.

Benefits

• Competitive salary package commensurate with experience.
• Performance-based incentives.
• Medical aid and retirement fund benefits.
• Annual leave entitlement.
• Opportunities for professional development and career advancement in a growing FMCG company.
• A dynamic and engaging work environment in Polokwane, Limpopo.
• The chance to work with a portfolio of leading FMCG brands.
• Exposure to strategic retail partnerships and market development initiatives.