Trade Marketing Manager

Placements24; Polokwane; Hybrid; ZAR 900,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work model

Performance-based bonus

Medical aid and retirement fund

Job summary

Placements24 is seeking an experienced Trade Marketing Manager in Polokwane, Limpopo. You will lead in-store and channel marketing initiatives, driving sales and brand visibility through strategic campaigns and retailer collaborations.

The role requires a deep understanding of FMCG retail dynamics, strong analytical skills, and a proven track record in executing successful trade marketing programs. Hybrid work arrangements are available to support commercial success.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 6 years of experience in trade marketing, brand management, or sales within FMCG.
• Proven track record in developing trade marketing strategies that drive sales and market share.
• Strong understanding of retail channels, shopper behavior, and in-store execution principles.
• Excellent analytical, strategic thinking, and project management skills.
• Strong negotiation and influencing abilities.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Excellent communication and interpersonal skills with the ability to build relationships across levels.

Responsibilities

• Develop and implement comprehensive trade marketing plans aligned with brand and sales strategies in Polokwane, Limpopo.
• Analyze sales data, market trends, and competitor activities to identify opportunities for in-store execution and promotional effectiveness.
• Collaborate with the sales team to develop and execute in-store promotions, merchandising programs, and POS materials.
• Manage the trade marketing budget, ensuring effective allocation of resources and tracking ROI on all initiatives.
• Build and maintain strong relationships with key retail partners, understanding their needs and developing mutually beneficial programs.
• Develop compelling sales materials and presentations to support the sales force and trade partners.
• Monitor and evaluate the effectiveness of trade marketing activities, providing regular reports and actionable insights.
• Stay abreast of best practices in trade marketing and retail execution within FMCG.

Skills

Trade marketing

Brand management

Analytical thinking

Negotiation

MS Excel

Education

Bachelor's in Marketing or Business Admin

Tools

MS Excel

PowerPoint

Job description

About the Role

Our client, a significant player in the FMCG sector, is seeking a strategic and experienced Trade Marketing Manager to lead their in-store and channel marketing initiatives. This role, based in Polokwane, Limpopo, will be responsible for developing and executing effective trade marketing strategies that drive sales, enhance brand visibility at the point of purchase, and strengthen relationships with retail partners. The ideal candidate possesses a deep understanding of the retail landscape, strong analytical capabilities, and a proven track record in developing and implementing successful trade marketing programs. This position offers a fantastic opportunity to influence commercial success within a competitive market.

Key Responsibilities

• Develop and implement comprehensive trade marketing plans aligned with overall brand and sales strategies in Polokwane, Limpopo .
• Analyze sales data, market trends, and competitor activities to identify opportunities for in-store execution and promotional effectiveness.
• Collaborate closely with the sales team to develop and execute in-store promotions, merchandising programs, and point-of-sale materials.
• Manage the trade marketing budget, ensuring effective allocation of resources and tracking ROI on all initiatives.
• Build and maintain strong relationships with key retail partners, understanding their needs and developing mutually beneficial programs.
• Develop compelling sales materials and presentations to support the sales force and trade partners.
• Monitor and evaluate the effectiveness of trade marketing activities, providing regular reports and actionable insights.
• Stay abreast of best practices in trade marketing and retail execution within the FMCG industry.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 6 years of experience in trade marketing, brand management, or sales within the FMCG industry.
• Proven track record of developing and executing successful trade marketing strategies that have demonstrably driven sales and market share.
• Strong understanding of retail channels, shopper behavior, and in-store execution principles.
• Excellent analytical, strategic thinking, and project management skills.
• Strong negotiation and influencing abilities.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Excellent communication and interpersonal skills, with the ability to build relationships across different levels.
• Willingness to travel within the region as required.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive medical aid and retirement fund benefits.
• Opportunities for career advancement within a growing FMCG company.
• Hybrid work model allowing for flexibility.
• Professional development support and training opportunities.