Trade Marketing Manager - FMCG Retail

Placements24; Gqeberha; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Salary package

Incentives

Medical aid

Provident fund

Annual leave

Professional development

Travel allowance

Team environment

Leading brands

Career growth

Job summary

Placements24 is seeking a proactive Trade Marketing Manager for Port Elizabeth to strengthen our FMCG client's retail presence. You will translate brand strategies into in-store programs, manage promotions, and drive category initiatives with tight collaboration with sales and key accounts.

You will analyze market trends, develop budgets, ensure consistent branding, and deliver measurable ROI across Eastern Cape channels. A proven track record in promotions and merchandising is essential.

Qualifications

• Bachelor's degree in Marketing, Business Administration or related field.
• Minimum 5 years in trade marketing within FMCG.
• Proven in-store promotions and merchandising.

Responsibilities

• Develop and implement trade marketing strategies to support sales objectives.
• Collaborate with sales to understand retailer needs and tailor promotions.
• Plan and execute in-store activities, POS materials and merchandising.
• Analyze sales data and trends to identify opportunities.
• Manage trade marketing budget and ROI.
• Build relationships with retail partners and distributors.
• Create sales presentations and materials for the sales force.
• Monitor campaigns and provide performance reports.
• Ensure brand consistency and compliance across activities.
• Provide insights for category growth and management.

Skills

Analytical skills

Communication skills

Negotiation skills

Presentations

Excel

PowerPoint

Education

Bachelor's in Marketing

Tools

MS Office Suite

Excel

PowerPoint

Job description

About the Role

Our client, a prominent and well-established FMCG company, is actively seeking a proactive and results-oriented Trade Marketing Manager to enhance their retail presence in **Port Elizabeth**. This role is integral to driving sales performance at the point of purchase by developing and executing impactful in-store strategies, promotional activities, and category management initiatives. The ideal candidate will possess a deep understanding of the retail landscape, strong analytical skills, and a proven ability to collaborate effectively with sales teams and retail partners. You will be responsible for translating brand strategies into effective trade marketing plans that capture consumer attention and drive purchase decisions within the retail environment. This position requires a creative thinker with excellent project management abilities and a keen eye for detail. You will be working closely with key accounts to ensure optimal product placement, visibility, and promotional execution. The **Eastern Cape** region is a significant market for our client, and this role is crucial for maximizing their footprint and sales within this area. We are looking for a dynamic individual who can build strong relationships and deliver measurable results in a competitive market.

Key Responsibilities

• Develop and implement effective trade marketing strategies and plans to support sales objectives and enhance brand visibility in retail channels.
• Collaborate closely with the sales team to understand retailer needs and develop tailored promotional programs.
• Manage the planning and execution of in-store marketing activities, including point-of-sale materials, promotions, and merchandising.
• Analyze sales data, market trends, and competitor activities to identify opportunities for trade marketing initiatives.
• Develop and manage the trade marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Build and maintain strong relationships with key retail partners and distributors.
• Create compelling sales presentations and materials to support the sales force.
• Monitor the effectiveness of trade marketing campaigns and provide regular performance reports.
• Ensure brand consistency and compliance with all trade marketing activities.
• Identify opportunities for category growth and provide insights to support category management initiatives.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in trade marketing, preferably within the FMCG sector.
• Proven experience in developing and executing successful in-store promotions and merchandising strategies.
• Strong understanding of the retail environment and key account management.
• Excellent analytical and problem-solving skills.
• Strong communication, presentation, and negotiation skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in MS Office Suite, particularly Excel and PowerPoint.
• Experience in **Port Elizabeth** or the **Eastern Cape** region is an advantage.
• A proactive and results-driven attitude.

Benefits

• Competitive salary package.
• Performance-based incentives.
• Comprehensive medical aid.
• Provident fund.
• Generous annual leave.
• Opportunities for professional development.
• Travel allowance.
• Positive and collaborative work environment.
• Access to leading FMCG brands.
• Be part of a growing company with career advancement prospects.